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Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Gucci Becomes Latest Non-Endemic Brand In Gaming
June 5, 2020
Gucci is the latest haute couture label to hop onto the gaming world, as it is…
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship
May 29, 2020
Japan's football league body - the J.League - has scored a “special sponsorship” with current title…
Insurance Giant Taps Spurs and Dugout For Branded Content Campaign
May 29, 2020
Insurance giant AIA is set to leverage on its partnerships with Spurs and Dugout to distribute…
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
Vietnamese Battery Brand Renews AFF Suzuki Cup Deal
May 22, 2020
Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…
UFC Woos China’s Gen Z With Bilibili Collab
May 21, 2020
The Ultimate Fighting Championship (UFC) is the first international sporting property to have an official account…
One Championship Bags Tech Deals; Bracing For Closed-Door Events
May 15, 2020
Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…
Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore
May 1, 2020
Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…
