Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
ICTSI Backs Two Asian Tour Tournaments
May 26, 2014
Filipino firm International Container Terminal Services Inc., (ICTSI), is set to title sponsor two Asian Development Tour(ADT) tournaments in the Philippines, beginning with the ICTSI Riviera Classic on…
SAIC Motor Ties Up With YOG 2014
May 20, 2014
China’s largest state-owned automobile maker SAIC Motor is set to support Nanjing’s 2014 Youth Olympic Games as its official motor vehicle partner.
BCA Shuttles Into Indonesia Open
May 19, 2014
One of the world’s biggest badminton tournaments, has sealed a new partnership with Bank Central Asia(BCA), replacing Indonesian e-tailer blibli.com.
Ford Partners Chinese Super League
May 15, 2014
The American automobile giant has signed a three-year deal to become the inaugural official car of the Chinese Super League (CSL) as part of a major spearhead into…
Huawei Ties Up With Black Stars
May 14, 2014
The Chinese telco giant has become the official information technology(IT) partner of the Ghana Football Association (GFA) ahead of the FIFA World Cup in Brazil next month.
Audi Partners Royal Hong Kong Yacht Club
May 13, 2014
The Royal Hong Kong Yacht Club has sealed a three-year deal with Audi as the club’s official automobile partner.
Delhi Daredevils & RBL Bank Launch Credit Card
May 9, 2014
For the first time in India, a commercial bank and a leading cricket franchise have come together to launch a cricket themed credit card.
RVP Extends YouC1000 Endorsement Deal
May 7, 2014
Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…
Taiwanese Male Pop Idol Endorses Maybelline In China
May 6, 2014
In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…
Amitabh Bachchan and Salman Khan Onto Mobile Games
May 5, 2014
Mumbai-based gaming company Nazara Technologies has signed on Bollywood stars Amitabh Bachchan and Salman Khan to develop 3D mobile games based on their characters in original storylines.
Great Eastern Partners Singapore Sports Hub
May 2, 2014
Insurance firm Great Eastern has sealed a deal to become a founding and insurance partner of the Singapore Sports Hub.
Singha Becomes MotoGP's First Official Beer
May 1, 2014
The Thai beer brand Singha - the 3rd biggest beer brand by sponsorship spend in Asia - has announced a deal with Dorna Sport, MotoGP's commercial rights holder,…
CR7 Becomes Latest Global Brand Ambassador for Tag Heuer
April 29, 2014
Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.
Atos Partners 2015 SEA Games
April 28, 2014
French technology firm Atos(ATOS.PA) is the latest sponsor of the 2015 SEA Games in Singapore.
Dubai Continues CTTA Partnership
April 25, 2014
Dubai has renewed its partnership with the Chinese Table Tennis Association (CTTA) for a further three years.
StanChart Renews Marathon Singapore Deal
April 22, 2014
Standard Chartered Bank has sealed a three-year renewal of its long-term partnership with Singapore’s flagship marathon, the Standard Chartered Marathon Singapore (SCMS).
Yes Bank Title Sponsors Indian Golf Union’s Junior Tour
April 21, 2014
India’s fourth largest private sector bank, Yes Bank has sealed a three-year deal with the Indian Golf Union (IGU) Junior Tour from this year.
Delhi Duty Free Sponsors City’s IPL Team
April 17, 2014
Indian Premier League (IPL) cricket team Delhi Daredevils (DD) has acquired Delhi Duty Free as an associate partner ahead of its first game of the season.
Singapore GP has new Title Sponsor
April 15, 2014
Singapore Airlines (SIA), the city-state’s national carrier, is set to take over title sponsorship of the only night race in the Formula 1 circuit, from state owned telco…
Mumbai Indians Soar With Etihad Deal
April 14, 2014
Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.
Korea’s E-Land Group Set To Invest In Club Football
April 11, 2014
E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…
Viacom Asia Launches Nickelodeon-Branded Attraction In Malaysia
April 10, 2014
Malaysian developers Sunway Group (SWAY.KL) has announced a five-year collaboration with Viacom International Media Networks Asia (VIAB.OQ) to build a US$31.1 million Nickelodeon-themed attraction - the first in…
Nissan Drives Into UEFA Champions League Partnership
April 9, 2014
Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…
Kia Motors extends World Archery partnership until 2015
April 8, 2014
World Archery has announced a two-year renewal to its partnership with Korean car manufacturer Kia Motors (000270.KS) for sponsorship of the annual Archery World Cup and other top…
Ranveer Singh Endorses Myntra’s Roadster
April 7, 2014
Bangalore-based online fashion retailer Myntra has sealed a brand ambassador deal with Bollywood actor Ranveer Singh for Roadster, its in-house range of casual wear.
WTA Championships Bags Presenting Partner
April 4, 2014
Women's Tennis Association's (WTA) Championships has announced a five-year presenting sponsorship deal with Singapore luxury property developer SC Global Developments.
Continental Partners AFC Asian Cup 2015
April 3, 2014
German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in Australia.
Manchester United Strikes First Confectionery Partnership In Indochina
April 1, 2014
Ahead of their Champions League clash with Bundesliga Champions Bayern Munich, the Red Devils has sealed a partnership deal with leading Thai company European Food Public Company Ltd…
Kim Soo-hyun Endorses Hana Bank
March 26, 2014
The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…
RELEASE: Qatar Football Association President to attend the Soccerex Asian Forum
March 26, 2014
Qatar Football Association (QFA) president H.E Sheikh Hamad bin Khalifa bin Ahmad Al Thani, has confirmed his attendance at the Soccerex Asian Forum taking place on 13 -…
