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Messi Gets Busy In Asia’s Sponsorship Market
November 9, 2022
Ahead of the FIFA 2022 World Cup, Lionel Messi has been busy scoring personal endorsement deals…
DBS Leverages On The Tried And Tested Branded Content Route
November 8, 2022
DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC). It focuses…
Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals
November 7, 2022
Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…
Petronas Renews F1 Mercedes Team Deal
October 20, 2022
Formula 1 team Mercedes has renewed a new multi-year title sponsorship extension with the state-owned oil and…
Messi Led Argentina Attracts Asian Brands Before FIFA World Cup
October 19, 2022
The Argentina Football Association (AFA) has been keen to leverage on its popularity as one of…
Mastercard Replaces Paytm As Team India’s Title Sponsor
October 18, 2022
Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…
Japanese Pharma Expands Golf Portfolio With PGA Tour
October 18, 2022
In a landmark deal, Japanese pharmaceutical company Kowa has scored a multi-year partnership with the PGA…
European Asset Management Adds To World Golf Portfolio With Asian Stable
July 30, 2022
Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…
Now Tiktok Expands Into World Golf To Unlock Growing Fanbase
July 29, 2022
Earlier this month - during arguably the apex of the world golf calendar - Tiktok announced…
Malaysian Telco Partners To Launch Pokemon Unite Gaming Event
July 29, 2022
Yoodo, the Axiata/Celcom-owned digital mobile service in Malaysia, has announced a partnership with The Pokémon Company…
