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Li Ning Continues Backing Malaysia’s Sepak Takraw League
September 3, 2020
Malaysia’s Sepak Takraw League (STL) has received a timely boost ahead of it upcoming season, which…
Chinese Electronics Giant Breaks Political Shackles With IPL Deal
August 27, 2020
Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…
Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
Hisense Snaps Up PSG Partnership
August 13, 2020
Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Yum China Becomes Latest Sponsor Of 2022 Beijing Winter Olympics
July 23, 2020
Fast food retail giant Yum China has become the latest company to back the 2022 Olympic…
Popular Chinese E-Learning Platform Backs 2022 Beijing Winter Olympics
July 18, 2020
Yuanfudao Online Education has signed on as an official sponsor of the 2022 Winter Olympic and…
Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal
July 17, 2020
Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…
Thailand Sports Brand Warrix Scores Landmark Deal With AFF’s Suzuki Cup
July 4, 2020
Thai sports apparel and equipment brand Warrix has been appointed the official football supplier of the…
Beijing 2022 Strengthens Domestic Backing With Four New Deals
July 3, 2020
The Beijing 2022 Winter Olympics organising committee has secured deals with a quartet of official domestic…
