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Resorts World Manila Masters Returns With Sponsorship Boost
July 23, 2014
The second edition of the Resorts World Manila Masters returns to Manila Southwoods Golf and Country Club from November 20 to 23, with a record prize sum of…
Li Ning Partners World Kabaddi League
July 22, 2014
The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.
Hero MotoCorp Branches Into ISL Partnership
July 21, 2014
Two-wheeler manufacturer Hero MotoCorp has become the title sponsor of the Indian Super League (ISL) football tournament.
Hero Motocorp Wheels into Limacol CPL Partnerships
July 10, 2014
Indian motorcycle maker Hero Motocorp has sealed sponsorship deals with two Limacol Caribbean Premier League (CPL) cricket franchises.
Chinese Firm Partners Rayo Vallecano
July 9, 2014
La Liga club Rayo Vallecano has sealed a new shirt sponsorship deal with Chinese sports management firm NJQY.
Samsung Invests In Cycling Partnership
July 8, 2014
Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.
Chevrolet Launch Man Utd Edition Cars in India
July 7, 2014
American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…
HK Golf Association seals apparel partnership in weak market
July 4, 2014
Japanese sportswear company Descente (Hong Kong Descente Trading) has announced a multi-year deal to become an official partner of the Hong Kong Golf Association (HKGA).
INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort
July 3, 2014
More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.
Shraddha Kapoor Bags Neutrogena Endorsement
July 2, 2014
The 22-year-old Indian film actor, who has been receiving plaudits for her role in current box-office superhit ‘Ek Villain’, is set to be the face of leading international…
KT Becomes First Corporate Sponsor of PyeongChang 2018
July 1, 2014
The local organising committee of South Korea’s first Winter Games and Korea Telecom (KT), the nation’s Telco giant have announced a ‘Tier One’ partnership deal for the quadrennial…
SEA Games Gets SingTel Boost
June 30, 2014
The 28th SEA Games which will be hosted by Singapore in June next year has secured a official multimedia partnership deal worth over US$12 million from local telco…
Dior Gets Arty In China
June 27, 2014
Luxury brands and art have been creating a buzz in China in recent years, but French haute couture label Dior’s latest exhibition in Shanghai is proving to be…
Li-Ning Expands Badminton Partnership Portfolio: Dominates the category in Asia
June 26, 2014
Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.
NTUC FairPrice Jumps Into SEA Games Partnership
June 25, 2014
Singaporean retailer NTUC Fair Price has become a tier-one sponsor of the 28th South-east Asian Games, which will be hosted by the island-state in 2015.
Asian Bookmaker FUN88 Partners Burnley FC
June 24, 2014
English Premier League (EPL) new boys Burnley FC have renewed their ties with Chinese online gaming brand, Fun88, in a two-year deal.
Uniqlo Partners ITF across its Disability assets
June 20, 2014
Japanese fast fashion brand Uniqlo has sealed a three-year partnership agreement with the International Tennis Federation (ITF) pertaining to the governing body’s wheelchair tennis properties.
Swansea City Renews Goldenway Deal
June 19, 2014
EPL club Swansea City has extended its major sponsorship deal with Chinese financial services company Goldenway.
Ranbir Kapoor Leads Celebrity Endorsement Race
June 17, 2014
A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare
Reading FC Primed For Thai Ownership
June 16, 2014
English Championship football club Reading FC has been purchased by a Thai billionaire, according to a report in the Reading Post.
Bridgestone fulfils ASN 2014 prediction with IOC Partnership
June 13, 2014
Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).
Suning Becomes Barca’s First Chinese Sponsor
June 12, 2014
FC Barcelona has sealed a three-year partnership deal with Chinese electronic goods retailer Suning Company.
Huawei Continues Sponsoring Canberra Raiders
June 10, 2014
Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.
Red Devils Seal Partnership With Korean Pharmaceutical Firm
June 9, 2014
EPL giant Manchester United has sealed a multi-year deal with Korean pharmaceutical firm Cho-A Pharm.
Sunderland Extends Asian Betting Partnership
June 6, 2014
EPL outfit Sunderland AFC, who survived the relegation battle last season, has continued its ties with online betting firm TLC188 for a further three years.
Ajax Amsterdam Has Its Eyes On China
June 5, 2014
Dutch Eredivisie football champions Ajax has strengthened its commercial ties with the Chinese market after agreeing a three-year partnership with stadium lighting company Sengled.
Pirelli Title Sponsors WSBK In Sepang
June 4, 2014
Italian tyre maker Pirelli has strengthened its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.
Hana Bank Backs Kim Soo-hyun Museum
June 3, 2014
Korean actor Kim Soo-hyun has become such a phenomenon that there is a museum in Seoul dedicated to him.
CNBC and DBS Collaborate on Branded Content
May 29, 2014
CNBC has announced a regional branded content partnership with DBS Bank (DBSM.SI) on the business broadcaster's new series "Asia Tomorrow".
Huawei Does Double Deal With Ajax Amsterdam
May 27, 2014
Chinese tech giant Huawei has become an official partner of Eredivisie champions Ajax Amsterdam as well as a business partner of the club’s homeground Amsterdam ArenA.
