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The Chinese White Goods Battle: Now Midea Expands Football Portfolio
October 2, 2020
Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…
Local Logistics Firm GWC Backs 2022 FIFA World Cup In Qatar
October 2, 2020
Qatar-based logistics company GWC has become the first regional sponsor of the 2022 FIFA World Cup…
Chinese White Goods Maker Changhong Backs The National Badminton Team
September 25, 2020
Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…
Douyin Strengthens Manchester City Partnership
September 25, 2020
Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…
Tech Mahindra Pushes Kings XI Punjab Digital Fan Engagement
September 24, 2020
Digital fan engagement efforts have hastened since the COVID-19 pandemic and IPL team Kings XI Punjab…
IPL’s Mumbai Indians Continues To Be A Sponsorship Magnet
September 17, 2020
Despite a bleak global economic climate due to the COVID-19 pandemic, reigning IPL champions, Mumbai Indians,…
IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board
September 11, 2020
Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…
Chinese Online Bookie Yabo Scores Regional Deal With AC Milan
September 11, 2020
Serie A club AC Milan is set to boost its commercial presence across Asia through a…
Fila Smashes Korean Volleyball Sponsorship Deal
September 10, 2020
Global sports brand Fila has sealed a deal to sponsor the Korea Volleyball Federation, replacing long-term…
Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy
September 3, 2020
The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…
