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US LAW FIRM TO SPONSOR SPECIAL OLYMPICS
March 21, 2007
US law firm Foley & Lardner LLP has been announced by the 2007 Special Olympics World Summer Games Executive Committee (GEC) as its international legal counsel for the…
KIA NAMING RIGHTS PARTNER - X GAMES IN CHINA
March 19, 2007
Korean automotive manufacturer KIA has announced that it will be the naming rights sponsor of X Games Asia 2007, which will run from May 3-5 in the KIC…
LI NING APPAREL FOR SWEDISH OLYMPIANS
March 19, 2007
Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…
TEXAS INSTRUMENTS - ONE TO WATCH
March 19, 2007
US semiconductor technology company Texas Instruments has shown its commitment to the China market through the appointment of its first Chinese national as president of the company's local…
BUD TO DOULBE IN CHINA
March 16, 2007
Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…
NEW CHINA SPONSORSHIP NEWS SERVICE LAUNCHING 9 APRIL 2007
March 13, 2007
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CHINA SPORTS FANS HAVE GREATER AFFINITY WITH GAMES SPONSORS
December 4, 2006
Global advertising conglomerate WPP Group has commissioned a research study which revealed that Chinese sports fans have a greater affinity with Olympic sponsors - the study showing that…
PEAK SIGN NBA PLAYER DEAL
December 4, 2006
Chinese sportswear company PEAK has announced NBA Houston Rockets plyer Shane Battier as an official spokesperson for the brand. The deal follows a 2-year US $4 million sponsorship…
SHANGHAI HUIZHONG ANNOUNCE MAJOR DEAL
December 4, 2006
Chinese Basketball Association league club, the Shanghai Huizhong has announced a three year sponsorship with Nanjing-based air-conditioner maker Huizhong Electronics signing as the club's major sponsor for what…
