Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Under Armour Title Sponsors Singapore Ultimate Open 2014
September 4, 2014
American sports wear brand Under Armour has sealed its maiden event partnership deal in Southeast Asia with the Singapore Ultimate Open 2014.
Micromax Partners BCCI
September 3, 2014
India’s best-selling smartphone brand Micromax has sealed title sponsorship rights for a series of international cricket matches and domestic tournaments to be played in India for a fee…
Domestic Sponsors Backing Beijing’s Winter Olympics Bid
September 2, 2014
Beijing’s bid to host the 2022 Winter Olympics has been boosted after securing sponsorship from eight major Chinese corporations.
HTC Partners Kings XI Punjab
September 1, 2014
Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…
ASN partners Paul Poole SEA to enhance Thai intelligence service
September 1, 2014
ASN has partnered with Paul Poole (South East Asia) Co. Ltd (‘PP(SEA)’) for the Thailand market to boost its local market resources in SEA. ASN relaunched with a…
Hisense Races Into Lotus F1 Partnership
August 29, 2014
China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.
Pacquiao Backs Chinese Boxing Scene
August 27, 2014
One of the world’s biggest boxing talents, Manny Pacquiao hopes to open a chain of boxing academies across China to train potential world champions.
Joo Woon Endorses Lab Series
August 26, 2014
Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has sealed an endorsement…
BOCG Life Partners Inaugural HK Premier League
August 25, 2014
The inaugural season of the Hong Kong Premier League, which kicks off on September 12, has secured a title sponsor in domestic insurer BOCG Life.
INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN
August 24, 2014
Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…
Advan Partners Barca In Indonesia
August 22, 2014
Leading Indonesian telecommunications product manufacturer Advan has sealed a two-year regional sponsorship deal with FC Barcelona.
Christina Arokiasamy Becomes Malaysia Kitchen USA’s Ambassador
August 21, 2014
Malaysian Kitchen USA has enlisted famous American-based, Kuala Lumpur born chef, author and spice expert Christina Arokiasamy as its brand ambassador.
Ranbir Kapoor Collaborates With Saavn
August 20, 2014
Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.
My Love From The Star Set To Become A Mobile Game
August 19, 2014
Korean television drama, My Love from the Star, which became an Asian sensation, is set to inspire a mobile game for the Chinese market.
Madhuri Dixit Endorses Mahakosh Soyabean Oil
August 18, 2014
Indian FMCG firm Ruchi Soya has sealed a deal with legendary Bollywood star and Jhalak Dikhhla Jaa judge Madhuri Dixit as the brand ambassador for Mahakosh Soyabean Oil.
QNet Partners Manchester City
August 14, 2014
Ahead of the Barclays Premier League season, Asian direct selling company, Qnet, has sealed a three-year partnership with reigning champions, Manchester City.
Qbao.com Partners Real Sociedad
August 13, 2014
Spanish football club Real Sociedad has sealed a sponsorship deal reportedly worth US$1.6 million with Chinese mobile technology firm Qbao.com for its upcoming campaign.
Pro Darts comes to Asia for first time ever
August 12, 2014
The Professional Darts Corporation (PDC) have announced a fourth World Series of Darts event that will take place on August 15 & 16 at the Singapore Indoor Stadium,…
Jang Dong-gun Ties Up With Maurice Lacroix
August 11, 2014
Swiss watch brand Maurice Lacroix has snapped up 42-year-Korean film star Jang Dong-gun as the brand’s second celebrity ambassador in Asia.
Papa John's Gets A Slice Of CSL
August 8, 2014
American pizza chain Papa John’s has announced a deal to sponsor Chinese Super League outfit Beijing Guoan.
LFC Renews Courts Partnership
August 7, 2014
English Premier League giants Liverpool FC have continued their long-running partnership with IT, electronics and furniture retailer Courts Asia.
Snapdeal Rides On Bigg Boss Bandwagon
August 6, 2014
Popular Indian TV reality show Bigg Boss (@BiggBoss), which is based on Big Brother, has found a new presenting sponsor for its eighth season, slated for broadcast on…
Shah Rukh Khan Backs Royal Estate
August 5, 2014
With an eye on global investors, canny Dubai developers have been luring them with branded real estate projects.
Jun Ji-hyun Becomes First Asian Celeb To Endorse Miss Sixty
August 4, 2014
Jun Ji-hyun, the popular 32-year-old Korean actress, has become the first Asian celebrity to endorse Miss Sixty.
CIMB Sponsors Singapore Football Legend’s Sons
August 1, 2014
Malaysian bank CIMB has marked its foray into football sponsorship with a one-year deal with Irfan and Ikhsan Ahmad, the sons of Singapore football legend Fandi Ahmad.
Asiana Airlines Partners 2015 Gwangju Summer Universiade
July 31, 2014
Korean carrier, Asiana Airlines, has become an official premium partner of the 2015 Gwangju Summer Universiade.
DHL Partners Chinese Super League (CSL)
July 30, 2014
Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).
Girls’ Generation Yoona Bags Cosmetic Endorsement
July 29, 2014
Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.
Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal
July 28, 2014
Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…
Indian cricketers tipped for steep endorsement boosts after Test performances
July 24, 2014
Following India’s remarkable win at the Lord’s Test match against hosts England, the likes of Ishant Sharma, Bhuvaneshwar Kumar, Murali Vijay and Ajinkya Rahane will see their endorsement…
