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TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP
April 22, 2007
Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…
VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN
April 22, 2007
Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…
OFFICE FURNITURE SPONSOR APPOINTED FOR BEIJING GAMES
April 22, 2007
Staples Commerce and Trade Co has been announced as a sponsor of the 2008 Olympic Games, the company to join a list of sponsors which is now totals…
SOCCER PRINCE HITS THE MARKET
April 17, 2007
Specialist branded content company ESP (a Mindshare unit) is seeking corporate partners for a new soccer program which will feature on Hunan Satellite later this year. Matt Eaton…
NEW HDTV PARTNER FOR X GAMES
April 17, 2007
High definition TV brand Olevia has been announced as the official HDTV of the ESPN's KIA X Games Asia in Shanghai. Olevia's involvement with the event includes extensive…
GAMES ANNOUNCE WOOL AND TEXTILES PARTNER
April 14, 2007
China's largest wool processing and knitting company, the Shanghai-based Hengyuanxiang Group has become an a sponsor of the Beijing Olympics as well as providing funds, the company will…
UNI PRESIDENT BECOMES OLYMPIC SPONSOR
April 14, 2007
Taiwan based food conglomerate Uni President has become a Beijing Olympics sponsor and will have the title of official instant noodle sponsor of the games. As part of…
YILI EYES INTERNATIONAL EXPANSION THROUGH GAMES DEAL
April 14, 2007
Inner Mongolia Yili Industrial Group Co. Ltd is the first local dairy product enterprise to be an official sponsor for Beijing 2008 Olympic Games. Inner Mongolia Yili Industrial…
OFFICIAL TRANSLATOR APPOINTED FOR GAMES
April 14, 2007
YuanPe Translation has been announced as the Beijing 2008 Olympic Games official written and oral translation services provider. The Beijing Organizing Committee Olympic Games (BOCOG) Market Development Minister,…
FIRST CHINESE BUILDINGS MATERIALS OLYMPIC SPONSOR
April 14, 2007
The Beijing Organizing Committee Olympic Games (BOCOG) has announced Der Floor as the official flooring supplier sponsor of the Games. It will be the first time a Chinese…
