Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
LI NING APPAREL FOR SWEDISH OLYMPIANS
March 19, 2007
Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…
BUD TO DOULBE IN CHINA
March 16, 2007
Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…
NEW CHINA SPONSORSHIP NEWS SERVICE LAUNCHING 9 APRIL 2007
March 13, 2007
Ensure you receive information about this news and information service.
TICKETMASTER AWARDS BEIJING CONTRACT
December 4, 2006
Leading ticketing company Ticketmaster has expanded into China through a joint venture called Beijing Gehua Ticketmaster Ticketing (Gehua Ticketmaster), which will be the exclusive ticket supplier of the…
CBX WORLDWIDE AND KOTLER CHINA FORM JV
December 4, 2006
International brand consultants CBX Worldwide Partnership has teamed up with Kotler Marketing Group China to assist companies with branding efforts in China. The new venture will be called…
LOCAL BUSINESSES URGED TO MAXIMISE OLYMPIC MARKETING
December 4, 2006
At this month's Sports and Your Brand - China Media Challenge forum held in Beijing, a spokesperson from the Institute of Beijing Olympic Economy has suggested that more…
LEE APPOINTED AS CREATIVE CONSULTANT
December 4, 2006
Ang Lee, Chinese movie director of films such as Brokeback Mountain and Crouching Tiger, Hidden Dragon has been become a consultant for the 2008 Beijing Olympic Games. The…
COKE EXTEND SPECIAL OLYMPICS INVOLVEMENT
December 4, 2006
Leading beverage brand Coca Cola has extended its involvement in the Special Olympics to include the 2007 World Summer Games in Shanghai. Coke executive vice president Muhtar Kent…
CHINA CONSTRUCTION BANK SIGNS SPECIAL OLYMPIC DEAL
December 4, 2006
China Construction Bank has signed as a partner of the Special Olympics World Summer Games to be held in Shanghai in October 2007. As part of the deal,…
