Deals

BRI Title Sponsors Indonesia Open

October 24, 2014

Indonesia’s oldest national bank, Bank Rakyat Indonesia (BRI) is backing the 2014 Indonesia Open, the nation’s oldest golf tournament.

Asia Travel Corporation Partners Aston Villa

October 23, 2014

EPL team Aston Villa has sealed a deal with Hong Kong-based Asia Travel Corporation as the club’s Official Far East Online Travel Partner.

Linglong Tyre Partners FSV Mainz 05

October 22, 2014

Bundesliga club FSV Mainz 05, which is currently unbeaten after 8 games in its league campaign, has signed a one-year advertising deal with Chinese tyre manufacturer Linglong Tyre.

Two Chinese Corporate Giants Set To Collaborate

October 21, 2014

Alibaba Pictures, the movie unit of the Chinese e-commerce behemoth, will collaborate with Hengdian World Studios, to set up a film and TV company.

Kelloggs India takes stake in Branded Content production

October 20, 2014

While in-film product placements and co-promotion are de rigueur, Kellogg's India is amping its’ strategy by co-producing the latest Chhota Bheem four-part series on children's channel Pogo.

Huma Qureshi Endorses Oriflame

October 16, 2014

Rising Bollywood starlet Huma Qureshi has become the face of colour cosmetics line from Swedish brand Oriflame in India.

Vietnamobile Partners Chelsea FC

October 15, 2014

English Premier League pacesetter Chelsea FC has recently announced a three-year deal with Vietnamobile as its official mobile network services partner in Vietnam.

Ozone Group Sponsors Chennaiyin FC

October 13, 2014

Hero Indian Super League (ISL) team Chennaiyin FC has announced homegrown real estate developers Ozone Group as their primary sponsor for the inaugural season of the league.

Saif Ali Khan Endorses Olympic Gold Quest

October 10, 2014

Bollywood star Saif Ali Khan, has been announced as the brand ambassador of Olympic Gold Quest (OGQ), to raise funds for the training of the athletes supported by…

Sockatyes Partners La Liga

October 9, 2014

The La Liga’s governing authority (LFP) has announced a partnership with Chinese football accessories company Sockatyes.

Cartier Blings In CNN Branded Content

October 8, 2014

Global news giant CNN has announced an agreement with Cartier as a sponsor of its new Ones To Watch series.

Kim Soo-hyun & Tang Wei Endorse Nature Bounty

October 6, 2014

American natural supplement maker, Nature Bounty, has pulled in two of Asia’s biggest young actors to raise its brand awareness in Hong Kong’s competitive natural supplement market.

FC Goa Gears Up For ISL

October 3, 2014

With the ISL capturing the attention of football fans in India, it is little surprise Goa, one of the traditional powerhouses in the country, has been bustling with…

AlphaBat Endorse Boy London

October 2, 2014

AlphaBat, the all-male Korean hip hop group, which was launched last year under Simtong Entertainment, continues its brand endorsement ties with Boy London.

Chinese Celebrities Can Boost Kenya’s Tourism

September 30, 2014

Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…

Turkish Airlines Partners Japanese Basketball League

September 29, 2014

The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.

Atletico de Kolkata Scores Aircel Partnership

September 26, 2014

Atletico de Kolkata, a franchise in the new Indian Super League (ISL) football tournament, has secured a key partnership deal with Indian mobile network provider Aircel.

All Things Hair (ATH) Takes Off In The Philippines

September 24, 2014

All Things Hair (ATH) YouTube Channel, a branded content initiative by Google and Unilever’s global hair brands^, has debuted with much fanfare in the Philippines.

Huawei Dives Deeper Into European Club Football

September 22, 2014

Chinese ICT giants Huawei has unveiled kit sponsorship deals with Atletico Madrid and Galatasaray.

Jaguar Partners Nishikori

September 18, 2014

US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.

Kings XI Punjab Scores Two New Partners

September 17, 2014

IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.

We're Hiring! Head of Revenue needed, with a strong entrepreneurial M.O.

September 17, 2014

To accelerate ASN's growth globally we are looking to hire a Global Sales & Partnerships Director based in our Singapore HQ to join the management team. This role…

Ranbir Kapoor Clocks Tag Heuer Partnership

September 16, 2014

Bollywood A-lister Ranbir Kapoor is the latest Asian star to join the coterie of celebrity ambassadors for Swiss watch brand Tag Heuer.

Hyundai Renews Olympique Lyonnais Sponsorship

September 15, 2014

Korean car manufacturer Hyundai has renewed its shirt sponsorship deal with French Ligue 1 team Olympique Lyonnais for the next two years.

Raai Laxmi Endorses Kochi International Fashion Week

September 12, 2014

South Indian actor Raai Laxmi is the latest celebrity ambassador of the annual Kochi International Fashion Week, which takes place from today to September 14 in the Keralan…

Motul Title Sponsors MotoGP’s Japanese Race

September 11, 2014

French oil and lubricants brand Motul has secured title sponsorship of the Japanese leg of the MotoGP World Championship.

Dad, Where Are We Going? Goes Kiwi

September 10, 2014

Two hundred minutes of New Zealand’s landscapes, people and activities is slated to feature in the second season of China’s most popular reality television show, “Dad, Where Are…

Mary Kom Biopic Packs Punch With Brands

September 9, 2014

The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.