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Bangkok Bank Gets Sporty With Chelsea FC Tie-Up
December 29, 2014
Bangkok Bank has become the official payment card partner of Chelsea Football Club in Thailand.
What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?
December 19, 2014
Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…
Linglong Tyre Strengthens Bundesliga Ties
December 18, 2014
Following its one-year advertising deal with FSV Mainz 05 in late October, Shandong-based Linglong Tyre is set to become an international partner to Bundesliga and Europa League high-fliers…
Hana Bank Continues Backing Golf
December 17, 2014
Korea’s second largest bank, Hana Financial Group continues its long-term golf association, following new personal endorsement deals with a trio of LPGA stars.
Hosa Partners Major Fina Event
December 16, 2014
Chinese sports brand Hosa has secured a three-year deal to title sponsor Fina’s 10km Marathon Swimming World Cup. The deal encompasses the 2015, 2016 and 2017 editions of…
Cinta Laura Kiehl Becomes The Face Of bitLanders.com
December 15, 2014
Popular Indonesian entertainer Cinta Laura Kiehl, 21, is set to become a brand ambassador for social gaming platform bitLanders.com, where she will share her life stories and content…
Is Lin Dan A Good Fit For Montblanc China?
December 12, 2014
Earlier this week, we were greeted with news of 31-year-old badminton ace Lin Dan becoming the latest brand ambassador for Montblanc in China.
Park Ji-sung Partners AirAsia: Brand Park Still Strong In The Region
December 11, 2014
Former Premier League footballer Park Ji-sung will become Air Asia’s global ambassador in a one-year deal.
PepsiCo India Continues With Youth Centric Collaborations
December 10, 2014
PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie stars as Mountain…
Vissel Kobe Joins The Rakuten Empire
December 9, 2014
Japanese e-commerce giant Rakuten has become the new owner of J-League football team Vissel Kobe after buying all the shares of the team's holding company, Crimson Football Club…
Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice
December 4, 2014
The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.
Lotte Renews Kim Hyo Joo Sponsorship Deal
December 3, 2014
Emerging Korean golfing star Kim Hyo Joo has secured a lucrative five-year personal sponsorship renewal with Lotte Group, following a fine year.
MRF Tyres Partners ICC World Cup
December 2, 2014
Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness globally through its…
Agnez Mo Becomes Johnnie Walker Ambassador
December 1, 2014
Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…
Flipkart Banks On Branded Content
November 28, 2014
Leading Indian e-tailer Flipkart has ventured into ‘Flipkart Fashion Files’, a branded content partnership with publishing giant Conde Nast Group.
Qatar Airways Partners Coca-Cola’s IPTL
November 27, 2014
Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.
MGM Macau Partners Skiptrace
November 26, 2014
Gaming resort MGM Macau is sponsoring Skiptrace, an English action-comedy movie starring Jackie Chan, Fan Bingbing and Johnny Knoxville, according to a company press release.
Garuda On Board With AFL’s Brisbane Lions
November 25, 2014
Indonesia’s national carrier Garuda, one of Asia’s most recognised brands, has become the Brisbane Lions official shorts sponsor for the 2015 season.
Godrej Drops Celeb Brand Ambassador Aamir Khan
November 20, 2014
Bollywood star and social activist Aamir Khan will no longer continue as Godrej Group’s Brand Ambassador, despite a successful one-year partnership.
DBS Banks On SEA Games & Marina Regatta
November 17, 2014
The 28th SEA Games inches closer to its USD40 m target following a partnership agreement with DBS Bank, which becomes the seventh corporate sponsor of the upcoming biennial…
OUE Renews Singapore Open Title Sponsorship
November 14, 2014
In a move to lift Singapore’s badminton scene, local property developer OUE Limited has renewed its title sponsorship of the Singapore Open until 2017, in a three-year deal…
Adidas Scores Brace With JFA Kit Deal
November 12, 2014
The Japan Football Association (JFA) has renewed its kit sponsorship deal with global sportswear and equipment giant Adidas.
NBA Partners Globe Telecom in Philippines Content Deal
November 10, 2014
The NBA has sealed a multi-year partnership with Globe Telecom to offer the NBA League pass to the Philippine telco giant’s subscribers in an effort to reach fans…
ASN INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship
November 6, 2014
Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…
FBT Continues SEA Games Partnership
November 5, 2014
Thai sports apparel and equipment brand, FBT, has announced a deal to continue its long-standing official games uniform partnership for the 2015 SEA Games, taking place from June…
Nagarjuna Gets Digital With Swachh Bharat
November 4, 2014
Telugu superstar Akkineni Nagarjuna who recently became an ambassador for ‘Swachh Bharat’ (Clean India) campaign has launched a dedicated website on his personal accord to raise awareness about…
Societe Generale Partners SCC International Rugby 7s
October 31, 2014
European financial services giant Societe Generale has secured a two- year deal to become the title sponsor for the Singapore Cricket Club (SCC) International Rugby 7s.
Manchester United Scores Chinese Wellness Partner
October 30, 2014
Club football behemoth Manchester United has secured another first in its commercial reach. This time it has collaborated with IVC in a multi-year deal as its first official…
Huawei Spending Spree Continues; Racks up first US Deal
October 29, 2014
Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.
Arsenal & Markets.Com Target Asia
October 27, 2014
ASN subscriber Arsenal FC has announced a deal with Markets.com, one of the world’s fastest growing Forex and CFD trading providers, as an official partner.
