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South Asian Entertainment Giant Eros Backs T10 Cricket Tournament
January 20, 2021
Eros Now, the streaming arm of South Asian entertainment player Eros, has deepened its ties with…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
Major Esport Tournament in China Bags A Slew Of New Deals
January 15, 2021
League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Prudential Invests In K-Pop With SuperM Collab
January 8, 2021
The Asian arm of insurer Prudential has become the first life insurance company in Asia Pacific…
Lazada Woos Young Singaporeans With SGAG Branded Content Play
January 6, 2021
SGAG, the Singaporean spin-off of humorous digital media platform 9GAG, has partnered Lazada to provide weekly…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Hisense Deepens Football Sponsorship; Partners Leeds
December 10, 2020
Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…
India’s Mankind Pharma Bets On Celebrity Endorsements
December 3, 2020
Indian pharmaceutical company Mankind Pharma has recently secured endorsement deals with two major Indian movie stars.…
