Deals

Visit Qatar Backs Major Motorsports Events In The Country 

March 12, 2024

Visit Qatar, the nation’s tourism authority, has become the official partner of the Lusail International Circuit…

Dream11 Boosts IPL’s Gujarat Titans With Shirt Sponsorship Deal 

March 11, 2024

Ahead of the upcoming IPL season, CVC Capital Partners owned franchise Gujarat Titans have secured a…

Thai Sports Drink SPONSOR Returns To Back Women’s VNL Finals 2024

March 8, 2024

Returning for the second year, Thailand’s leading sports beverage SPONSOR returns as the title sponsor for…

PepsiCo’s Slice Returns To The Sponsorship Game With Celebrity Endorsement 

March 7, 2024

PepsiCo owned mango soft drink  Slice has secured a celebrity endorsement from South Indian actor Nayanthara, who is…

Saudi Arabia’s Public Investment Fund (PIF) Backs ATP In Latest Deal

March 6, 2024

Another week, another deal seems to be the mantra for Saudi Arabia’s Public Investment Fund (PIF)…

Saudi Arabia’s Sustainable Development Project NEOM Backs IPL’s Rajasthan Royals  

March 5, 2024

Saudi Arabia’s sustainable development project NEOM has become a major sponsor of Rajasthan Royals in a…

Japanese Food Manufacturer Morinaga Secures World Athletics Deal

March 4, 2024

Japanese food manufacturing company Morinaga has negotiated a two-year sponsorship deal with World Athletics, the international…

Our Short Dive Into The Women’s Premier League (WPL) Sponsorship Landscape 

March 1, 2024

The sophomore season of the Women’s Premier League (WPL) 2024 will be held in two distinct…

Emirates Adds Wimbledon To Complete Its Grand Slam Sponsorship Portfolio 

February 29, 2024

Dubai-based airline Emirates has clinched a new partnership with prestigious Grand Slam tournament Wimbledon.  The multi-year…

Saudi Tourism Authority Backs Saudi Pro League (SPL)

February 28, 2024

The Saudi Tourism Authority has become the latest to join the burgeoning portfolio of the Saudi…