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Singapore Youth Swimming Attracts Domestic Sponsorship
March 16, 2015
Domestic financial institution, Singapura Finance, has inked a six-figure deal to become the new title sponsor of the annual Singapore National Age Group Swimming Championships for the next…
Singapore Squash Banks Marigold Sponsorship
March 12, 2015
Ahead of the SEA Games in June, the Singapore Squash Rackets Association (SSRA) has received a long overdue sponsorship fillip from Marigold, one of the largest local dairy…
Hummel Renews AFF Partnership
March 10, 2015
Danish sportswear brand Hummel has renewed its sponsorship and supply deal with the Afghanistan Football Federation (AFF) for a further four years.
Kim Soo Hyun Continues Rising In The Endorsement Race
March 9, 2015
The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…
Malaysian Badminton Nets Taiwanese Sports Brand Collab
March 5, 2015
The Badminton Association of Malaysia (BAM) has received a long-term sponsorship boost following an equipment deal with Taiwanese sports brand Victor.
KBO Seals New Title Partner
March 4, 2015
Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.
Real Estate Company Backs Indian Shuttlers
February 26, 2015
Domestic urban real estate developer Vishvaraj Infrastructure Limited (VIL) has decided to back aspiring Indian female shuttlers Arundhati Pantawane and Rasika Raje.
Sayonara Psy. Meet the new Korean Wave of Endorsements: EXO
February 25, 2015
A relative newcomer to the Korean boy band scene, EXO, is proving it can move the needle for commercial endorsements as well as album sales.
Black Knight Backs Sri Lanka Cricket
February 24, 2015
Sri Lanka Cricket has secured a sponsorship deal with local FMCG player, Black Knight. While no financial terms were disclosed, the agreement will see the men's skincare and…
Sponsorship Fillip For Philippines Youth Tennis
February 23, 2015
Globe Telecom and Head Philippines have sealed partnership deals with the 17th HEAD Graphene XT Junior Tennis Satellite Circuit, which runs from March 10 to June 7 in…
Telco Partners Chiang Rai FC
February 20, 2015
Thailand’s second largest telco service provider, Total Access Communication (DTAC) has secured a sponsorship deal with Chiang Rai United FC for the 2015 Toyota Thai Premier League season,…
Canon Partners Toyko 2020
February 19, 2015
Canon joins fellow domestic giants Asahi Breweries and telco NTT as a gold partner of the Tokyo 2020 Olympic and Paralympic Games.
Tata Power Sponsors Shweta Galande
February 17, 2015
In its bid to improve the development of homegrown sporting talents, Tata Power has sealed a deal with budding female professional golfer Shweta Galande as one of its…
Huawei Rings In Mexican Football Partnership
February 16, 2015
Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.
Patriotism Reigns In Great Eastern’s S-League Sponsorship Renewal
February 13, 2015
Great Eastern Life has renewed its co-title sponsorship of the S-League for another two seasons. This takes the insurer's sponsorship of Singapore's professional football league to a total…
Julius Baer Banks On Event Partnerships
February 10, 2015
Swiss private banking group, Julius Baer, has sealed a first ever sponsorship deal to provide support for Art Dubai’s Forum Fellows programme in March.
Toshiba Renews Rugby World Cup Deal
February 9, 2015
Global electronics behemoth Toshiba has renewed its deal to become an official sponsor of this year’s Rugby World Cup in England, which runs from September 18 to October…
Emirates Continues Football Ties
February 5, 2015
Emirates has recently announced that it will be sponsoring the 30th GCC Club Cup, the biggest club football tournament in the Gulf region.
Pentathlon Gets A Sponsorship Boost In China
February 3, 2015
French fashion brand Promax has become the strategic partner and official sponsor of the China National Modern Pentathlon Association and the national modern pentathlon team.
Claudia Kim Becomes Bobbi Brown Cosmetics' First Asian Brand Ambassador
February 2, 2015
With its eye on localization in key markets, Bobbi Brown Cosmetics has signed Korean actress Claudia Kim, 30, as its first brand ambassador in Asia.
Yepme Sponsors WIndies For World Cup 2015
January 29, 2015
Indian e-commerce fashion retailer and brand Yepme has become an official sponsor for the West Indies team in the upcoming Cricket World Cup.
Relative Unknowns from Japan Emerge as Sponsors Across Asia
January 28, 2015
It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....
HTC Dials Into E-sport Partnerships
January 26, 2015
Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.
Korea Ski Association Strikes Sponsorship Bonanza
January 23, 2015
The infrastructure shortcomings of 2018 Winter Olympic and Paralympic Games in Pyeongchang might have hogged the headlines in the recent week, but there was some reprieve for the…
PSG Scores First Regional Partnership In Asia
January 20, 2015
French football giant Paris St-Germain(PSG) has sealed a regional partnership (it’s first) in Asia with Indonesia’s leading food and beverage company Garuda Food Group.
ASN VERDICT: Total must “Activate or Die" around its Category-breaking Badminton Deal
January 14, 2015
The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…
Fenix Golf Becomes Asian Tour’s Official Apparel Partner
January 6, 2015
The Asian Tour has secured a partnership with Fenix Golf as its official apparel supplier, replacing Swedish sportswear brand Abacus after its two and a half year association.
Tata Consolidates Aircel Chennai Open Partnership
January 5, 2015
The 20th edition of Aircel Chennai Open ATP World Tour tennis tournament has renewed a partnership deal with Tata Water Plus.
North East India Courts Brand Ambassador
January 2, 2015
India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…
Hero MotoCorp Ventures Deeper Into Indian Football
December 30, 2014
Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).
