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Major Japanese Publisher Scores Landmark Liverpool FC Deal
June 23, 2021
One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…
India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
K-Pop Star CL Parties It Up With Johnnie Walker
June 18, 2021
Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…
Chinese Dairy Giant Yili Dives Into Backing AFC Flagship Tournament
June 17, 2021
Chinese dairy major Yili Group have secured a deal with the Asian Football Confederation (AFC) to…
BYD Auto Emulates More Established Rivals, Moves Into Esports
June 16, 2021
Shenzhen-based automotive company BYD Auto has signed a sponsorship deal with the city’s leading League of…
Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform
June 15, 2021
Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…
Fintech Unicorn Becomes ICC’s Latest Global Partner
June 11, 2021
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…
Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors
June 10, 2021
The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners…
2021 League of Legends Summer Split Scores Deal With Hyperice
June 9, 2021
Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…
Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal
June 4, 2021
Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…
