Deals

Dongfeng Continues Backing China’s Sports Scene

June 10, 2015

Wuhan-based automobile maker Dongfeng Honda has secured an official car partnership deal for the 2015 East Asian Football Federation (EAFF) East Asian Cup.

CyberLink Sponsors Myanmar International Music Festival

June 9, 2015

Taiwanese software company CyberLink has secured a sponsorship deal with the second edition of the annual Myanmar International Music Festival, which will run till June 14 in Rangoon.

Oppo Scores FC Barcelona Partnership

June 1, 2015

With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…

K-Bird Digs Into China’s Campus Sporting Scene

May 28, 2015

Chinese sports apparel company K-Bird has set its eyes on the nation’s fledging campus sporting scene to become an all-round player in the sports industry.

Sporting Sponsorships Is Coca-Cola’s Priority In Fiji

May 26, 2015

Coca-Cola has renewed its sponsorship deal with Fiji International 2015, the island’s biggest golfing event, which will be hosted at Natadola Bay Championship Golf Course from October 15-18.

Buoyant Tigers Snare Another Lucrative Domestic Sponsorship

May 25, 2015

Following the national ODI team’s exploits in the Cricket World Cup earlier this year, Bangladesh Cricket Board has unveiled local mobile phone operator Robi Axiata as its sponsor…

Can Yili Milk Hollywood?

May 21, 2015

China’s largest dairy company Yili Group is set to partner with Fuse China, the branded content unit of Omnicom Media Group, as it aims to leverage on the…

Investment Hunt For India’s First Celebrity Endorsed Home Shopping Channel

May 20, 2015

Best Deals TV, kickstarted by Bollywood action hero Akshay Kumar and business mogul Raj Kundra are targeting private equity funds and HNW individuals to garner USD15.7m in the…

Yuvi Boost For UC Browser

May 15, 2015

Despite an underwhelming season for Delhi Daredevils in this year’s IPL, Indian all-rounder Yuvraj Singh has pouched an endorsement and product specialist deal with Alibaba owned flagship UC…

SEA Games latest benefactor of "J-Wave" of Sponsorship

May 13, 2015

The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.

Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market

May 12, 2015

Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…

Jeep Partners World Surf League

May 7, 2015

Iconic American automobile brand Jeep has become the official global automotive partner of the World Surf League (WSL), as well as naming rights to the WSL Jeep Leaders…

Sponsorship Blow For Indian Archery

May 6, 2015

Ahead of the Rio Olympics, Indian corporate giant Tata has decided to renounce its three-year contract with the Archery Association of India (AAI), causing anxiety and confusion amongst…

Air Astana Title Sponsors Kazakhstan’s First Marathon

May 5, 2015

Kazakhstan’s national carrier, Air Astana, is set to become the title sponsor of the Central Asian nation’s first full marathon in Astana on September 13.

Smart Money On Manny’s Pants

April 30, 2015

With Manny hysteria taking over the Philippines ahead of the 36-year-old Southpaw’s fight with Floyd Mayweather this weekend, local telco behemoth Smart Communications has become one of the…

Brands Gorge On Avengers Frenzy In India

April 22, 2015

Ahead of the release of Avengers: Age of Ultron in India this Friday, Walt Disney India has embarked on a marketing frenzy around the superhero tentpole.

Hyundai Gets Arty With Bloomberg

April 21, 2015

Global business news giant Bloomberg has sealed a three-year partnership with Korea’s Hyundai Motor Company to produce Brilliant Ideas, a new global television series on the world’s most…

100Plus Goes For Brazilians

April 17, 2015

Chelsea’s Brazilian attacking midfielder Oscar will join international football legend Pele in promoting 100Plus isotonic drinks across Malaysia.

Dafabet Eyes Thailand & China As It Renews Everton Deal

April 15, 2015

Asian online betting and gaming company Dafabet has renewed its partnership with English Premier League football club Everton, which began in 2012.

LeTV Banking On A-List Directors For New Smartphone

April 14, 2015

Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong on the group’s…

More Than A Gold Toilet For Nishikori

April 13, 2015

Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

World Taekwondo Federation (WTF) Secures Record Sponsorship

April 9, 2015

The World Taekwondo Federation (WTF) has secured an unprecedented global sponsorship deal with Korean construction company Booyoung Group.

Bangladesh Football Boosted By Manyavar Sponsorship

April 8, 2015

Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…

PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership

April 7, 2015

Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

A Sponsorship Coup For Indonesia Super League

April 3, 2015

Ahead of its upcoming season tomorrow, the Indonesian Super League has secured title sponsorship from the Qatar National Bank (QNB).

Huawei Partners Panama Football

March 26, 2015

Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…