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Challenger Payment & Tire Brands Build On IPL Involvement
March 18, 2021
Ahead of the Indian Premier League 2021, homegrown digital wallet platform PhonePe is adopting the 'basket…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
Lazada Drills Down From Pan-Asian Endorsements To Hyper-local
March 11, 2021
As e-commerce platform Lazada continues to grow, and thereby localise its presence in Southeast Asia, the…
IPL Team Eyes 40% Sponsorship Rise Despite Brand Decline
March 10, 2021
One of the Indian Premier League's leading teams - the Rajasthan Royals - is looking at…
Italian White Goods Brand Partners Inter Milan In China Expansion Plans
March 9, 2021
Serie A leader Inter Milan has taken another step in boosting its commercial presence in China, sealing a regional…
AIA Renews Football Deal In Singapore
March 4, 2021
AIA Singapore and the Football Association of Singapore (FAS) have renewed the insurer’s title sponsorship of…
DHL Scores Landmark Deal With IPL’s Mumbai Indians
March 3, 2021
Logistics giant DHL has sealed a deal with reigning IPL champions and commercial magnet Mumbai Indians…
2021 Indian Premier League Sponsor Interest Booming Despite Pandemic
February 26, 2021
Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021)…
Chennai Super Kings Secure Skoda Deal, Chasing IPL Commercial Supremacy
February 17, 2021
Three-time Indian Premier League (IPL) champions, Chennai Super Kings, have secured a multi-year sponsorship agreement with Czech carmaker, Skoda. The…
