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Oppo Revives To Strike Deal With TJ Sports
May 28, 2021
Chinese smartphone brand Oppo has struck a deal with China’s League of Legends esports operator TJ Sports, to…
Asahi Becomes A Top-Tier Global Partner Of Rugby World Cup 2023
May 21, 2021
World Rugby has announced a deal that will see Japanese beverage and food giant Asahi Group join…
K-League Dives Deeper Into NFTs With "Content Collectibles"
May 20, 2021
One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…
Puma Chases Under Armour In Asia’s Esports Sponsorship Race
May 19, 2021
Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma. The…
Garmin Breaks Ground In India With Female Icon Endorsement
May 14, 2021
The Indian arm of Garmin - the well-known performance wearables brand - has a sealed a landmark…
Skincare Major SKII Unveils Athlete Themed Anime Series Ahead Of Tokyo 2020
May 6, 2021
Ahead of the upcoming Summer Olympics in Tokyo, SKII Studio, the film studio division of the…
Chinese Streamer Huya Scores Blockbuster Esports Deal
May 4, 2021
Chinese streaming platform Huya has struck an exclusive, five-year live broadcast rights to the League of…
Asics Signs CSK’s All-Rounder Star Ravindra Jadeja
April 30, 2021
Following eye-catching performances in IPL 2021, Chennai Super Kings (CSK) and Indian all-rounder Ravindra Jadeja has…
Chinese Mobile Brand Tecno Surprises With Hollywood Endorsement
April 29, 2021
Challenger Chinese mobile brand Tecno has surprised us by roping in Hollywood star Chris Evans as…
No Sponsorship Politics For Chinese Brand Anker In India
April 23, 2021
Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…
