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Shell Plays It Safe With Malaysia Moto GP Renewal
August 20, 2015
Shell has extended its title sponsorship deal for the Malaysia Motorcycle Grand Prix (Moto GP) until 2016.
Football Hipsters’ Choice Flexes Its Commercial Nous In Asia
August 18, 2015
Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its sponsorship deal with Korean tyre manufacturer Hankook for a further two years.
Is Celebrity Endorsement The Best Option For Intel In China?
August 17, 2015
Ahead of the IAAF World Championship starting later this week in Beijing, Intel has secured endorsement deals with two Chinese athletes... but should they have bothered?
New K-Pop Band Strikes Fried Chicken Endorsement Lottery
August 14, 2015
MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.
CST Yearns To Improve Ajax FC’s Presence In China
August 13, 2015
Dutch Eredivisie football club Ajax has upgraded its sponsorship deal with the world’s largest bicycle tyre manufacturer Cheng Shin Tire (CST).
Shraddha Kapoor Continues Being An Endorsement Darling
August 11, 2015
Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.
More Asian Sponsorship Investment In the EPL
August 10, 2015
Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…
Japan Airlines (JAL) Banking On Global Sporting Partnerships
August 7, 2015
World basketball governing authority, FIBA, has secured a new global sponsorship deal with Japan Airlines (JAL) until the end of 2016.
Cricbuzz Does The Inevitable With Latest Sponsorship Deal
August 5, 2015
Times Internet's popular mobile cricket app Cricbuzz has finally gotten on the lucrative sponsorship race by sealing title sponsorship for Sri Lanka’s home series against India.
Toyo Tires Bolsters Euro Biz Ambitions With Another Football Partnership
August 4, 2015
Reigning Russian Premier League champion Zenit St Petersburg has secured a three-year sponsorship deal with Toyo Tires.
GoPro Goes The Celebrity Endorsement Route In China As It Battles The YiCamera
August 3, 2015
In a bid to establish and differentiate itself as a market leader in sports and action videography in the Chinese market, American digital camera manufacturer GoPro has appointed…
PayTM Bags BCCI Title Sponsorship In Landmark Deal
July 31, 2015
Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…
Domestic Corporations Continue Backing Tokyo 2020
July 30, 2015
The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…
Ranbir Kapoor Drives With Renault
July 29, 2015
After four years in India, French automobile brand Renault has roped in Bollywood A-lister Ranbir Kapoor as a brand ambassador to woo India’s fast-growing, affluent millennial population.
New Partner for Inter in Yet Another Chinese Investment into European Football
July 28, 2015
With European club football pre-season tours creating much fanfare in Asia, it is little surprise that Serie A club Inter Milan, owned by Indonesian business magnate Erick Thohir,…
Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games
July 27, 2015
Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…
Asian Club Football Giant Hooks Up With Etihad
July 17, 2015
Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.
Doosan Renews Long-standing Open Championship Partnership
July 16, 2015
Korean conglomerate Doosan, which specialises in infrastructure support business, has renewed its sponsorship of the Open Championship until 2019.
Prayag Sponsors Team India’s Tournament In Harare
July 7, 2015
India’s leading bathroom fixtures brand Prayag has bagged the title sponsorship for the limited-overs cricket series between India and hosts Zimbabwe starting this Friday.
Anta Ventures Into Football With Zheng Zhi Coup
July 7, 2015
Chinese national football team captain Zheng Zhi has scored a personal endorsement deal with Anta, according to domestic media reports.
EPL Clubs Get Busy In Asia during the Off-season
July 3, 2015
With EPL pre-season tours in full swing, commercial activities in Asia have inevitably heightened as clubs try to close last minute deals in the region.
FINA Checks In With ANA
July 2, 2015
All Nippon Air (ANA), the long-term official airline partner of the Japanese Swimming Federation (JSF), has secured a four-year sponsorship deal with FINA, the global governing body for…
Arjun Kapoor Cycles Off With Hero
July 1, 2015
Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.
KIA Continues Backing Asian Basketball Scene
June 26, 2015
Korean automotive behemoth KIA Motors have secured a deal as the presenting partner of this year’s FIBA Asia Championship and FIBA Asia Women's Championship.
Nike Weaves Hoop Dreams For Pinoy Youths
June 24, 2015
Global sports behemoth Nike has launched Rise, a reality documentary and youth basketball development program in the Philippines.
ASN Exclusive: Major Partnerships Tipped For ICC China 2015
June 22, 2015
In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…
Bharti Airtel Continues Backing Sri Lankan Tennis
June 17, 2015
The Sri Lankan subsidiary of Bharti Airtel, the world’s fourth largest mobile operator, is sponsoring the 100th edition of the Colombo Championships, an association that first started in…
Nepa Buys Into The iKON Hype
June 16, 2015
The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…
Sponsorship Coup For 2015 Mumbai Film Festival
June 15, 2015
The 17th edition of the Mumbai Film Festival has received a sponsorship boost from Reliance Jio Infocomm and Star India.
Singapore’s League Cup Scores A New Title Sponsor
June 12, 2015
Singapore’s longest running daily tabloid The New Paper has replaced telco StarHub as the title sponsor of the Singapore League Cup, an annual football tournament, which began in…
