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Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League
October 13, 2023
Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League. Following the…
Roblox Eyes Partnerships In Football
October 12, 2023
Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…
ICC Cricket World Cup Scores On The Streaming Sponsorship Front
October 11, 2023
With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…
Riyadh Season Partners Serie A’s AS Roma
October 10, 2023
Riyadh Season has secured a deal with Serie A team AS Roma to become the football…
Popular Japanese Haircare Brand Tokio Inkarami Banks On Volleyball’s Popularity
October 9, 2023
Volleyball World has secured a deal with Japanese FMCG company Ifing Co as the Official Partner…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
Pepsi Scores Endorsement With Son Heung Min
October 5, 2023
Leading beverage brand Pepsi has sealed a deal with Tottenham Hotspur’s South Korean star Son Heung…
Carriall Eyes Expansion With KL Rahul Endorsement
October 4, 2023
Carriall, an online-first brand of smart travel products, is yet another Indian brand diving into the…
L’Oreal Scores Landmark Collaboration With Roblox
October 3, 2023
With an eye on the future, L’Oreal has recently streamed its Paris Fashion Week showcase on…
