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Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
Lexus Electrifies HSBC Women’s World Championship
April 13, 2021
By becoming the official automotive partner of the HSBC Women’s World (golf) Championship, Lexus have become…
Tencent Expands MLB Media Rights Deal To Other Asian Markets
April 9, 2021
Major League Baseball (MLB) has expanded its rights agreement with Tencent in a deal that will…
Vivo Completes 180 Comeback By Endorsing THE Icon Of Indian Sport
April 8, 2021
Ahead of the upcoming IPL season, Indian cricket star Virat Kohli has added Chinese smartphone Vivo…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
Budding Unicorn Carsome Secures First Of Several Sponsorship Deals
April 6, 2021
Southeast Asian car ecommerce platform Carsome has struck its first sponsorship deal, inevitably in the world…
ONE Esports Singapore Shows Off Full House Of Tech Brand Sponsors
April 2, 2021
Yes Esports attracts technology brands, but the upcoming Dota 2 ONE Esports Singapore Major has taken…
Saudi Arabia’s Futuristic City Project NEOM Partners AFC
March 31, 2021
Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
Puma Returns To IPL To Drive Merchandise Opportunity
March 30, 2021
Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…
IPL’s Sunrisers Hyderabad Increases Sponsorship Portfolio
March 25, 2021
Ahead of the upcoming Indian Premier League (IPL) season, Sunrisers Hyderabad (SRH), the Sun Group owned…
