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TGI Sport Collaborates With Volleyball World To Boost Sponsorship Reach
March 12, 2025
Sport media technology firm TGI Sport has teamed up with Volleyball World in its latest partnership,…
Unilever Lifts Women’s Cricket With International Cricket Council (ICC) Partnership
March 11, 2025
FMCG giant Unilever has secured a landmark, multi-year women’s cricket partnership with the International Cricket Council…
LVMH Banks On Long-Term Formula One Partnership With Belvedere Scoring Landmark Deal
March 10, 2025
Luxury goods giant LVMH is leveraging on its long-term sponsorship deal with Formula One (F1); making…
Global Energy Brand Aggreko Renews SailGP Deal
March 7, 2025
Global energy solutions brand Aggreko has extended its ties with SailGP in a multi-year renewal deal. …
Insurer MSIG Boosts ASEAN Women’s Football With Landmark Title Sponsorship Deal
March 6, 2025
In a bid to boost international women’s football in Southeast Asia, insurer MSIG has secured a…
Chivas Regal Secures Charles Leclerc As Global Ambassador
March 5, 2025
Pernod Ricard’s Scotch whiskey brand Chivas Regal has secured a multi-year deal with Ferrari F1 driver…
Canon Backs 20th Asian Games 2026 In Aichi-Nagoya
March 4, 2025
Canon will back the landmark 20th Asian Games in Aichi-Nagoya next year, making it the third successive…
Indian Realty Firm Elan Group Secures Shah Rukh Khan Endorsement
March 3, 2025
Indian luxury real estate developer Elan Group has struck a deal with Bollywood star Shah Rukh…
Big Cola Becomes Manchester City’s Regional Partner
February 28, 2025
AJE Thailand Co Ltd, the producer and distributor of challenger cola brand Big Cola has struck…
Samsung Backs Saudi Pro League To Boost Fan Engagement
February 27, 2025
South Korean consumer electronics and telco giant Samsung has negotiated a gold partnership with the Saudi…
Lululemon Leverages On Lewis Hamilton’s Global Endorsement
February 26, 2025
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under…
Adidas Secures Rishabh Pant Endorsement, Cements No.1 Position In India’s Sport Sponsorship Market
February 25, 2025
Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh…
Esports World Cup Foundation (EWCF) Deepens Reach in China With Tencent Esports Collab
February 24, 2025
Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is…
Chinese Consumer Appliances Giant TCL Secures IOC TOP Partnership
February 21, 2025
Chinese consumer appliances giant TCL has struck a deal to be the latest Worldwide Olympic Partner…
Maaden Steps Up Aston Martin Aramco F1 Team Partnership
February 20, 2025
Saudi Arabian mining firm Maaden has expanded its partnership with Aston Martin Aramco Formula One Team.…
Korea Travel Expo Secures So Ji Sub’s Endorsement
February 19, 2025
In a landmark deal, the Korea Travel Expo (KTE) has made Korean actor So Ji Sub…
Dubai Real Estate Developer Sobha Realty Becomes Latest ICC’s Global Partner
February 18, 2025
Dubai-based real estate developer Sobha Realty has become a new global partner for major ICC men's…
Job Platform foundit Scores Indian Ace Bowler Jasprit Bumrah’s Endorsement
February 17, 2025
One of Asia’s biggest jobs and talent platform, foundit, formerly known as Monster has appointed Indian…
Popular Perfume Brands Bank On Young Chinese Male Celebrity Endorsements
February 14, 2025
It is no surprise that popular perfume brands have been collaborating with Chinese celebrity endorsements in…
Energy Drink Red Bull Secures Mumbai City FC’s Vikram Partap Singh’s Endorsement
February 13, 2025
Mumbai City FC’s and Indian national team attacker Vikram Partap Singh has clinched a lucrative endorsement…
Saudi Arabian Bank Alinma Secures King Abdullah Sports City’s Naming Rights Deal
February 12, 2025
Saudi Arabian bank Alinma has struck a naming rights deal for Jeddah’s King Abdullah Sports City,…
Gulf Air Renews Long-Term Bahrain GP Title Sponsorship
February 11, 2025
Bahrain's national carrier Gulf Air has renewed its long-term role as title sponsor of the nation’s…
Nykaa Cosmetics Scores Endorsement Deal With Bollywood Starlet Rasha Thadani
February 10, 2025
Nykaa Cosmetics is banking on upcoming Bollywood starlet Rasha Thadani as its latest brand ambassador. The Indian…
Visa Deepens Asian Football Involvement With Expanded AFC Deal
February 7, 2025
Digital payments behemoth Visa has expanded its partnership with the Asian Football Confederation (AFC) for the…
India Gate Basmati Rice Secures Bollywood Legend Amitabh Bachchan’s Endorsement
February 6, 2025
KRBL Ltd., the world’s largest basmati rice miller and parent company of India Gate Basmati Rice,…
Visit Qatar Inks Triathlon Deal With T100 World Tour Final
February 4, 2025
Visit Qatar has inked a five-year deal for the T100 World Tour Final alongside The Professional Triathletes…
HSBC Secures HK’s Kai Tak Sports Park Partnership
February 3, 2025
The Hong Kong and Shanghai Banking Corporation (HSBC) has sealed a deal to become the exclusive…
Myntra Seals Another Bollywood Endorsement With Triptii Dimri
January 31, 2025
India’s biggest fashion, beauty and lifestyle e-tailer Myntra has added yet another Bollywood endorsement to its…
Saudi Arabian Telco Zain KSA Scores Landmark Inter Milan Deal
January 30, 2025
Saudi telco company Zain KSA has sealed a landmark deal with Serie A giant Inter Milan…
Indian Tyre Major BKT Partners Six Nations Rugby
January 29, 2025
Indian tyre major BKT has struck a long-term partnership with Six Nations Rugby, one of Europe’s…
