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Mastercard Replaces Paytm As Team India’s Title Sponsor
October 18, 2022
Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…
Japanese Pharma Expands Golf Portfolio With PGA Tour
October 18, 2022
In a landmark deal, Japanese pharmaceutical company Kowa has scored a multi-year partnership with the PGA…
European Asset Management Adds To World Golf Portfolio With Asian Stable
July 30, 2022
Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…
Now Tiktok Expands Into World Golf To Unlock Growing Fanbase
July 29, 2022
Earlier this month - during arguably the apex of the world golf calendar - Tiktok announced…
Malaysian Telco Partners To Launch Pokemon Unite Gaming Event
July 29, 2022
Yoodo, the Axiata/Celcom-owned digital mobile service in Malaysia, has announced a partnership with The Pokémon Company…
TikTok Dances Into First Asian Sports Partnership with the J.League
May 2, 2022
TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…
Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min
April 14, 2022
Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…
Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover
April 5, 2022
News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…
Insurer AXA Scores Landmark Asian Deal With Golfer
March 17, 2022
Insurer AXA has expanded its sports sponsorship portfolio by securing an endorsement deal in Asia and…
Pernod Ricard Moves Ahead With Endorsements In India
March 16, 2022
Brands from the Pernod Ricard portfolio have been busy in India, scoring major endorsement deals with…
