Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal
June 4, 2021
Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…
Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final
June 3, 2021
Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…
Dior Partners China’s Transgender Star Icon Jin Xing
June 2, 2021
In a bold move, Dior had snagged an endorsement deal with China’s transgender star Jin Xing for…
Oppo Revives To Strike Deal With TJ Sports
May 28, 2021
Chinese smartphone brand Oppo has struck a deal with China’s League of Legends esports operator TJ Sports, to…
Asahi Becomes A Top-Tier Global Partner Of Rugby World Cup 2023
May 21, 2021
World Rugby has announced a deal that will see Japanese beverage and food giant Asahi Group join…
K-League Dives Deeper Into NFTs With "Content Collectibles"
May 20, 2021
One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…
Puma Chases Under Armour In Asia’s Esports Sponsorship Race
May 19, 2021
Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma. The…
Garmin Breaks Ground In India With Female Icon Endorsement
May 14, 2021
The Indian arm of Garmin - the well-known performance wearables brand - has a sealed a landmark…
Skincare Major SKII Unveils Athlete Themed Anime Series Ahead Of Tokyo 2020
May 6, 2021
Ahead of the upcoming Summer Olympics in Tokyo, SKII Studio, the film studio division of the…
Chinese Streamer Huya Scores Blockbuster Esports Deal
May 4, 2021
Chinese streaming platform Huya has struck an exclusive, five-year live broadcast rights to the League of…
