Deals

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…

Gunners Score Sponsorship Coup With Islamic Bank In Indonesia

January 18, 2016

Arsenal FC has signed a three-year regional sponsorship deal with Bank Muamalat Indonesia to push the Gunners in one of Asia's most populous markets.

Hisense Eyes European Growth With UEFA Partnership

January 15, 2016

Consumer electronics manufacturer Hisense has become the first Chinese company to partner the UEFA European Championship in France later this year.

Wanda Sports Poised For New Football Tournament In 2017

January 14, 2016

Football investment has seen a phenomenal growth in the Chinese market over the past year and Wanda Sports is slated to continue this development.

Homegrown Energy Beverage Scores Malaysia FA Cup Title Sponsorship

January 13, 2016

Leading local coffee-based energy drink brand Superbest Power has secured a three-year title sponsorship deal for the Malaysian FA Cup.

Uniqlo Sticks With Japanese Tennis Ace

January 8, 2016

Ahead of the season opening Grand Slam in Australia, Asian tennis star Kei Nishikori has renewed his long-term endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, which…

Hindustan Unilever & Yash Raj Films Vouch For Gender Equality in Latest Branded Content Play

January 7, 2016

Yash Raj Film’s youth film arm, Y-Films has joined hands with Hindustan Unilever owned tea brand Brooke Bond Red Label to give a voice to the indomitable spirit of…

LeTV Goes The Jack Ma Route As It Eyes CSL Beijing Guoan

January 6, 2016

With Chinese business moguls making a beeline into the rapidly growing local sports industry, it is little surprise that online streaming platform LeTV has its eyes on Chinese…

Korean Tourism Finally Gets on Board Pyeongchang 2018 Bandwagon

December 22, 2015

Pyeongchang 2018 has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organisation (KTO) to establish a partnership with the tourism industry and help promote the Winter…

Malaysian Hockey Dreams Of Tokyo 2020 With Mega Partnership Deals

December 16, 2015

Despite the tepid sponsorship market in Malaysia, the Malaysian Hockey Confederation(MHC) continues to attract long-term partnerships to grow the sport in the nation.

Category Leader Oppo Mobile Copycats Vivo with Cricket Partnership

December 11, 2015

The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.

FIFA’s Commercial Ambitions In China Ramp Up With Alibaba Partnership

December 9, 2015

Despite FIFA’s well-documented woes, it has sealed an 8-year partnership deal with Alibaba E-Auto for the Club World Cup, replacing long-term sponsor Toyota, which did not renew its…

Chinese Electrical Retail Giant Scores Asian Ice Hockey Partnership

December 8, 2015

Chinese electrical appliance retailer GOME has become a primary sponsor of the 2015/16 Asia League Ice Hockey (ALIH) season.

Pitchers Is A Branded Content Win For Kingfisher Beer in Restrictive Dark Market

December 7, 2015

Liquor companies in India have a history of deploying surrogate advertising* techniques to circumvent the strict restrictions to promote their products on traditional media.

Pakistan Super League Banks Commercial Boost

December 4, 2015

Pakistan’s largest bank Habib Bank Limited (HBL) has secured the title sponsorship rights of the Pakistan Super League in USD1m deal for the next three years.

Korean MLB Star Hyun-jinRyu Pitches In As 2018 PyeongChang Ambassador

December 1, 2015

The PyeongChang Organising Committee for 2018 Olympic and Paralympic Winter Games (POCOG) have secured the services of Major League Baseball (MLB) star Hyun-jin Ryu as an Honorary Ambassador.

Thai Energy Drink Partners Chelsea FC To Grow Global Brand Awareness

November 30, 2015

Thai energy drink brand Carabao has secured a three-year deal worth USD45m to be an official training kit partner of defending EPL champion Chelsea FC.

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

Chinese Basketball League’s Timekeeping Shenanigans Becomes A Battlefield For Swiss Brands

November 19, 2015

Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.

Ceat Keeps Spending Big On Indian Cricket…But Isn’t It Time To Diversify?

November 18, 2015

In a tried and tested move, Indian tyre manufacturer Ceat has sealed a three-year bat endorsement deal with national star Rohit Sharma.

English Premier League Mid-tablers Secure Indian Partner

November 17, 2015

Midlands-based EPL football club West Bromwich Albion has secured an agreement with India’s national carrier as their official regional airline sponsor.

Continental Hedges On Football To Boost Presence In Asia

November 16, 2015

Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…

Challenger Brand Creative Gets Heady With Valencia CF Partnership

November 13, 2015

With the global headphones market industry expected to peak at USD11.3b in 2017, brands in the category have been coming up with innovative ways to attract consumers.

OUE Doubles Down in Racquet Sports After DBS Flip-Flops

November 12, 2015

Local integrated property developers OUE Limited have replaced DBS Bank to become the new title sponsors of the Singapore Slammers, the city-state’s team for the next three seasons…

Myanmar Open Gets A Makeover With Japanese Collabs

November 11, 2015

Following a two-year hiatus, the Myanmar Open will return next February with a new title sponsor in Japanese real estate developer and rental company Leopalace21.

Chinese Super League Energises With Red Bull... But Which Can is it?!

November 9, 2015

The Chinese Super League (CSL) has secured a two-year partnership deal with energy drink Red Bull.

KBO Club Heroes Avoids Controversy, Plumps For Familiarity With Nexen Tires Deal

November 5, 2015

Seoul-based Korea Baseball Organization (KBO) club Heroes, which has been without a naming rights sponsor for the past 18 months, has secured a deal with its last sponsor…