March 12, 2008
EPSI Computers has become a partner of the Sri Lanka Tennis Association and will be backing the country's Davis Cup (Asia/Oceania Zone Group III) efforts in Tehran, Iran…
March 12, 2008
Further to reports on Hero Honda's sponsorship of the inaugural Indian Premier League Twenty20, the company has announced that it will extend its sponsorship to cover five years,…
March 12, 2008
German automotive giant, Mercedes-Benz has become the title sponsor of the ASEAN Golf Tour. As part of the three-year deal, Mercedes-Benz will back the 10 tournament tour which…
March 12, 2008
Mobile telephone manufacturer, Nokia, has become the exclusive sponsor of the Bangladesh National Football Team, the deal being the first major sponsorship association for the Bangladesh Football Federation…
March 11, 2008
Olympic sponsor Adidas has alienated Chinese consumers by introducing a range of sports bags and polo shirts emblazoned with a melding of the Chinese flag and the Adidas…
March 11, 2008
The Volkswagen Group, comprising of Volkswagen, Shanhai Volkswagen, and FAW-Volkswagen have become the official supplier of vehicles for the Chinese leg of the Olympic Torch relay.
March 11, 2008
To the great relief of his sponsors, Yao Ming has announced his intention to return to basketball in time for the Beijing Olympics.
March 11, 2008
The 16th Asian Games are planned for Guangzhou in 2010, and rumours have emerged that the event may be sponsored by Chinese web portal NetEase.
March 7, 2008
A new charitable fund for impoverished women and children has been established in Shenzhen by the Shenzhen Women's Federation (SWF).
March 7, 2008
The Firefly Lighting Co. will sponsor an ecological park aimed at providing environmental education to families in Southern China.