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GLOBECAST EXTENDS IEC IN SPORT DEAL
February 27, 2008
France Telecom subsidiary, content management and worldwide transmission services company, GlobeCast, has extended its relationship with IEC in Sports in an exclusive deal to provide the sports marketing…
KIA EXPANDS BASKETBALL SPONSORSHIPS IN THE US
February 27, 2008
Kia Motors has increased its presence in the US basketball's National Basketball Association through sponsorship of more than half (16 teams) of the NBA league.
HERO HONDA BACK IPL CRICKET
February 27, 2008
Long time sports sponsor Hero Honda has become a sponsor of the new Indian Premier League Twenty20 cricket tournament, the deal considered a natural step after the company's…
US TEAM SHOWS NO CONFIDENCE IN BEIJING FOOD
February 26, 2008
In recent weeks Beijing authorities have outlined an elaborate system to ensure food safety during the 2008 Olympics.
LI NING TO SPONSOR US TABLE TENNIS TEAM
February 26, 2008
China's number one sports shoe and clothing company, Li Ning this month signed a deal with USA Table Tennis to sponsor the national team for the next five…
NIKON SPONSORS DIVING WORLD CUP
February 26, 2008
The Diving World Cup was held from the 19 -25 February at Beijing's 'Water Cube' aquatic stadium.
CHINA'S 'NOODLE WARS' INTENSIFY IN LEAD-UP TO OLYMPICS
February 26, 2008
China's big three in instant noodle production are in the midst of a battle for control of the nations 6.6 billion RMB market.
LENOVO TO HOLD OLYMPIC CHARITY AUCTION
February 26, 2008
To mark the six-month countdown to the Beijing Olympics, torch relay sponsor and member of TOP, Lenovo has this month begun an online charity fund-raising auction in the…
HSBC TO BACK NEW ASIAN FIVE NATIONS RUGBY
February 26, 2008
The Hong Kong Shanghai Banking Corporation (HSBC) last Thursday announced its intention to sponsor the newly created Asian Five Nations rugby tournament.
BOCOG ANNOUNCES MARKETING PROGRESS
February 22, 2008
The Beijing Organising Committee for the Games of the XXIX Olympiad (BOCOG) has made remarkable progress in its marketing program, Yuan Bin, director of BOCOG's Marketing Department announced…
