Deals

SC GLOBAL BACK CARRERA CUP ASIA SINGAPORE ROUND

March 20, 2008

Property development company, SC Global Developments has become the title sponsor of the Singapore round of the Porsche Carrera Cup Asia series. The Singapore round will be a…

MIKASA JAPAN BACKS AFRICAN VOLLEYBALL

March 20, 2008

Japanese sporting equipment company, Mikasa Japan, has become a major sponsor of the Botswana Volleyball Federation (BVF). The company will partner the Federation for two years and as…

IRIS APPOINTED TO SONY ERICSSON GLOBAL ACTIVIATIONS

March 20, 2008

Mobile telecommunications company, Sony Ericsson, has appointed integrated marketing agency iris World Wide to handle its global activation strategy. iris will be responsible for implementing integrated campaigns across…

FORMULA ONE REVENUE AHEAD OF NFL, MLB AND FA PREMIER LEAGUE, SAYS DELOITTE

March 20, 2008

The Sports Business Group at accounting giant, Deloitte, has tagged Formula One as the world's highest revenue generating sporting event, eclipsing the NFL, MLB and FA Premier League.

MASTER SERVICE TO SPONSOR PEARL RIVER RACING

March 18, 2008

The Master Service Software Group has renewed its Strategic Cooperative Partnership with the Pearl River Delta Super-Car Racing Festival.

SUPER LEAGUE NAMING RIGHTS MAY ALREADY BE TAKEN

March 18, 2008

Talk in Beijing has turned to football sponsorship and possibilities for naming rights to the Super League.As the Chinese Football Association calls together club managers to discuss the…

SRIXON TO SPONSOR CHINESE GOLFERS

March 18, 2008

Golfing brand Srixon plans to expand its sponsorship-base in order to gain a larger portion of the Chinese market.

GUINNESS TAKES ON CHINESE RUGBY

March 18, 2008

Diageo and the China Rugby Association have this week announced that the Guinness brand will become the association's official beer sponsor and the official beer sponsor of the…