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Wolves Owner Buys A Stake In Esports Team Evil Geniuses; Global Collabs To Follow
July 28, 2021
Esports team Evil Geniuses has sold a minority stake to Fosun, the owners of EPL club…
Asian Bookie Fun88 Eyes India With West Indian Endorsement
July 16, 2021
West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with…
Oppo Backs AFF Suzuki Cup; Plants New Flag In Southeast Asia
July 15, 2021
Chinese smartphone brand Oppo has been named as the official smartphone of the AFF Suzuki Cup…
ONE Esports Bags A Brace Of Partnerships
July 14, 2021
ONE Esports - the esports arm of the MMA outfit ONE Championship - has secured deals…
Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements
July 8, 2021
Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…
Oakley Grows Asian Sponsorship Investment 11x Year-on-Year
July 1, 2021
The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…
India’s Largest Cryptocurrency Exchange Sponsors The Sri Lankans!
June 30, 2021
Ahead of India's 'local derby' cricket series against Sri Lanka, India’s largest cryptocurrency exchange CoinDCX has…
Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement
June 24, 2021
Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing…
Major Japanese Publisher Scores Landmark Liverpool FC Deal
June 23, 2021
One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…
India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
