Deals

HUAHONG GROUP TO SPONSOR SHANGHAI WORLD EXPO

February 29, 2008

The Huahong Group has this week become the Shanghai 2010 World Expo High-Level Sponsor of Ticketing.

GUANGYAO TAKES TWO MILLION FOR NAMING RIGHTS

February 29, 2008

Guangzhou's Super League (football) team, Guangyao were out in force at this week's press conference to announce a sponsorship addition for 2008.

JAPANESE COMPANIES FLOCK TO PAN PACIFIC

February 27, 2008

A string of sponsorship deals from Japanese companies has helped the Pan Pacific Championships break the seven figure sponsorship budget for this year's event held in Honolulu. Japanese…

GULFTAINER SPONSORS KHORFAKKAN INTERNATIONAL ATHLETICS MEET

February 27, 2008

Transport and logistics company, Gulftainer, has become a major sponsor of the Khorfakkan International Athletics Meeting for West Asian Countries championship. The athletics event, for the regions handicapped…

GLOBECAST EXTENDS IEC IN SPORT DEAL

February 27, 2008

France Telecom subsidiary, content management and worldwide transmission services company, GlobeCast, has extended its relationship with IEC in Sports in an exclusive deal to provide the sports marketing…

KIA EXPANDS BASKETBALL SPONSORSHIPS IN THE US

February 27, 2008

Kia Motors has increased its presence in the US basketball's National Basketball Association through sponsorship of more than half (16 teams) of the NBA league.

HERO HONDA BACK IPL CRICKET

February 27, 2008

Long time sports sponsor Hero Honda has become a sponsor of the new Indian Premier League Twenty20 cricket tournament, the deal considered a natural step after the company's…

LENOVO TO HOLD OLYMPIC CHARITY AUCTION

February 26, 2008

To mark the six-month countdown to the Beijing Olympics, torch relay sponsor and member of TOP, Lenovo has this month begun an online charity fund-raising auction in the…

HSBC TO BACK NEW ASIAN FIVE NATIONS RUGBY

February 26, 2008

The Hong Kong Shanghai Banking Corporation (HSBC) last Thursday announced its intention to sponsor the newly created Asian Five Nations rugby tournament.