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Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership
November 11, 2021
FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…
Crypto Platform FTX Backs ICC To Attract South Asian Consumers
November 10, 2021
Cryptocurrency platform FTX has secured a global partnership with the International Cricket Council (ICC), in a…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
Axe Scores Cricket Game Integration To Woo Young Indian Men
October 1, 2021
Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…
Singapore Based Cryptocurrency Platform Bitget Scores Juventus Sleeve Sponsorship
September 30, 2021
Italian football giant Juventus has announced the club’s first ever sleeve sponsorship deal with Asian cryptocurrency…
India Super League (ISL) Dives Into The NFT World
September 28, 2021
Just last week, the Hero Indian Super League (ISL) announced a two-year partnership with Terra Virtua…
Spain’s Kelme Ramps Up Asian Football Interest With Latest Move
August 31, 2021
The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…
Singapore Cryptoexchange Coinhako Scores Landmark Local Esports Deal
August 31, 2021
Singapore based cryptoexchange Coinhako has leapt into a landmark esports sponsorship deal in the city state,…
South Korea’s Kumho Tyre Renews Spurs Deal
July 30, 2021
South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…
South Korean Arm Of Fast Food Giant Cooks Up NFT
July 29, 2021
The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…
