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Coca-Cola Continues Major Cricket Partnership
January 3, 2024
Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…
Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE
December 22, 2023
Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…
China’s iQOO Scores Landmark Deal With Indian Esports Team
December 21, 2023
In a landmark deal, Chinese consumer electronics brand iQOO has partnered Indian esports entity Team Soul,…
Toyo Tires Continues Backing UFC
December 20, 2023
Japanese tyre maker Toyo Tires renews its sponsorship deal with major MMA property UFC. Under the…
Qatar Airways Cements Position As Major Football Sponsor In Asia
December 19, 2023
Qatar Airways has secured a major sponsorship deal with the Asian Football Confederation (AFC) from early…
Denim Brand Lee Seals Celebrity Endorsement With Bollywood Starlet
December 18, 2023
American denim brand Lee has secured a celebrity endorsement from Bollywood starlet Sara Ali Khan as…
Orion Innovation Partners Liverpool FC
December 15, 2023
Orion Innovation has become Liverpool FC’s official digital transformation partner in an exclusive, multi-year deal. Through…
OnlyFans Banks On Aussie Tennis Ace Nick Kyrgios Collab
December 14, 2023
OnlyFans, a subscription-based platform infamous for its racy adult paywall content, is trying to make yet…
China’s Mlily Renews Manchester United Partnership
December 12, 2023
Leading Chinese mattress and pillow maker Mlily has renewed its partnership deal with Premier League club…
Wrangler Enters The Asian Gaming Metaverse With Zepeto
December 11, 2023
Wrangler Jeans is collaborating with Naver owned Zepeto, Asia’s largest metaverse to launch a series of…
