Deals

KIA MOTORS ALIGNS WITH US NBA

January 16, 2008

The US National Basketball Association (NBA) has announced an interesting new marketing partnership with Korean based Kia Motors. The auto manufacturer has partnered a new category which the…

BP CONTINUE RUGBY 7S PARTNERSHIP IN FIJI

January 16, 2008

Petroleum giant BP has provided $50,000 in sponsorship funding for the Fiji National 7s rugby union tournament which will be held later this month. As part of the…

JAPANESE CONSTRUCTION COMPANY WITHDRAWS SPONSORSHIP FOLLOWING STEROID ARREST

January 16, 2008

Industry sources have said that Japanese construction company, Rokkuku Construction, terminated its sponsorship of Japanese bodybuilder Hidetada Yamagishi following his arrest for steroid possession and distribution.

GULF AIR BACK BAHRAIN CYCLING TEAM IN MALAYSIA

January 16, 2008

Gulf Air was the major sponsor of the Bahrain men's national cycling team that competed in the Jelajah Malaysia road race which concluded at the weekend.

MALAYSIAN GOVERNMENT THREATEN TO WITHDRAW CYCLING FUNDING

January 16, 2008

The Malaysian government has announced that it will pull out its financial support of the Malaysian National Cycling Federation (MNCF) if certain targets and objectives are not met.

BEELINE BECOMES SPONSOR OF TAJIK OLYMPIC TEAM

January 16, 2008

Telecommunication company, Tacom, has become a sponsor of the Tajikistan's National Olympic Committee and will support the country's efforts in the Beijing Games later this year. As part…

$200K DEAL FOR CAMBODIAN FOOTBALL FROM SOUTH KOREA

January 16, 2008

South Korean company, The Korean Technology Company, has provided over $200,000 in sponsorship funding to the Cambodian football association.

TSA APPOINTED BY M1 GLOBAL AS JAPANESE REP

January 16, 2008

Total Sports Asia has been appointed as the Japanese representatives of new worldwide mixed martial arts organization, M-1 Global. In addition to developing a licensing program for M-1…

PETROVIET NAM GAS RENEW V LEAGUE DEAL

January 16, 2008

The Viet Nam Football Federation has finalsied a VND12 billion (US$747,000) sponsorship deal with PetroViet Nam Gas Corporate, with the company to become a major partner of the…

ALL STAR BASKETBALL BRINGS TOGETHER HIGH-PROFILE SPONSORS

January 15, 2008

The 2008 CBA All Star Weekend was hosted by the China Basketball Association (CBA) and Infront Sports & Media on 12-13 January.