Deals

SPORT MARKETER AND PR FIRM JOIN FORCES FOR SINGAPORE F1

March 12, 2008

Sports marketing outfit, Eden Rock Sports will team up with strategic communications and public relations specialists, Baldwin Boyle Group, to offer specialized PR and marketing advice in the…

GILBERT TO BASK SRI LANKAN HK SEVENS OUTFIT

March 12, 2008

Sports apparel and equipment brand, Gilbert, has become a major backer of Sri Lankan rugby union and will be a sponsor of the country's entrant in the Hong…

EPSI COMPUTERS SPONSOR SRI LANKAN DAVIS CUP SQUAD

March 12, 2008

EPSI Computers has become a partner of the Sri Lanka Tennis Association and will be backing the country's Davis Cup (Asia/Oceania Zone Group III) efforts in Tehran, Iran…

HERO HONDA EXTEND IPL DEAL

March 12, 2008

Further to reports on Hero Honda's sponsorship of the inaugural Indian Premier League Twenty20, the company has announced that it will extend its sponsorship to cover five years,…

MERCEDES BENZ BECOMES ASEAN GOLF TOUR SPONSOR

March 12, 2008

German automotive giant, Mercedes-Benz has become the title sponsor of the ASEAN Golf Tour. As part of the three-year deal, Mercedes-Benz will back the 10 tournament tour which…

FORM COMES BEFORE STYLE FOR CHINESE CONSUMERS

March 11, 2008

Olympic sponsor Adidas has alienated Chinese consumers by introducing a range of sports bags and polo shirts emblazoned with a melding of the Chinese flag and the Adidas…

TORCH RELAY GAINS GREEN SUPPORT ON MAINLAND

March 11, 2008

The Volkswagen Group, comprising of Volkswagen, Shanhai Volkswagen, and FAW-Volkswagen have become the official supplier of vehicles for the Chinese leg of the Olympic Torch relay.