Deals

ACTOR'S SPONSORSHIP SET TO REVIVE TRADITIONAL SPORT

February 19, 2008

Akshay Kumar is well known in India, not only as an avid martial arts enthusiast but also as an exponent of fitness and physical well-being. The actor has…

CREDIT-SUISSE SPONSORS ORCHESTRA'S CHINA-TOUR

February 15, 2008

Under the sponsorship of Credit-Suisse, the New York Philharmonic Orchestra will tour Taipei, Kaohsiung, Hong Kong, Beijing and Shanghai.

BEIJING SURPASSES SPONSORSHIP PRECEDENTS

February 15, 2008

With sponsorship records already falling in the lead up to the Beijing Olympics, it is expected that past sponsorship precedents will continue to be surpassed by Chinese and…

YI JIANLIAN DRAWS FURTHER SPONSORSHIP FOR MILWAUKEE BUCKS

February 15, 2008

Motorcycle manufacturer Harley-Davidson has entered a multi-year sponsorship deal with the Milwaukee Bucks basketball team for their home games.

SPONSORS LOSE CONFIDENCE IN CANTO-POP ROYALTY

February 15, 2008

A scandal allegedly involving Hong Kong actor/singer Edison Chen and numerous female Hong Kong stars has caused sponsors to distance themselves from those involved.

SHANGHAI EAST ASIA FINDS NEW SPONSOR

February 15, 2008

In a press conference held on 14 February, the Shanghai East Asia Football Club announced a new deal with solar technology company Chaori.

BIG CHANGES AND NEW SPONSORS FOR SLINGERS

February 13, 2008

Singapore based Australian National Basketball League (NBL) club, the Singapore Slingers, have announced a raft of changes and a new sponsor in an attempt to ignite support for…

EXPERIENTIAL MARKETING ON THE RISE SAY JACK MORTON

February 13, 2008

A marketing survey has suggested marketing spend on experiential marketing will increase significantly in 2008. A new survey, conducted by US based events company Jack Morton Worldwide, has…

SAIL TO SPONSOR NEW INDIAN GOLF OPEN

February 13, 2008

India's largest steel producer, Steel Authority of India (SAIL), will be the major sponsor of the SAIL Open Golf Championship 2008 to be played at Jaypee Greens, Noida…

LANGUAGE LEARNING PROGRAM SPONSORS SWIMMERS

February 13, 2008

Olympic swimming sensations, Michael Phelps, Ian Crocker and Katie Hoff, have all finalised sponsorship deals with renowned language learning program, Rosetta Stone, and will be busy learning Chinese…