March 12, 2008
Mobile telephone manufacturer, Nokia, has become the exclusive sponsor of the Bangladesh National Football Team, the deal being the first major sponsorship association for the Bangladesh Football Federation…
March 12, 2008
Global electrical goods brand, Samsung, has renewed its sponsorship of Discovery Networks Asia's 'Meet the World in Full HD' campaign on both Discovery Channel and Discovery Travel &…
March 11, 2008
Olympic sponsor Adidas has alienated Chinese consumers by introducing a range of sports bags and polo shirts emblazoned with a melding of the Chinese flag and the Adidas…
March 11, 2008
The Volkswagen Group, comprising of Volkswagen, Shanhai Volkswagen, and FAW-Volkswagen have become the official supplier of vehicles for the Chinese leg of the Olympic Torch relay.
March 11, 2008
To the great relief of his sponsors, Yao Ming has announced his intention to return to basketball in time for the Beijing Olympics.
March 11, 2008
The 16th Asian Games are planned for Guangzhou in 2010, and rumours have emerged that the event may be sponsored by Chinese web portal NetEase.
March 7, 2008
A new charitable fund for impoverished women and children has been established in Shenzhen by the Shenzhen Women's Federation (SWF).
March 7, 2008
The Firefly Lighting Co. will sponsor an ecological park aimed at providing environmental education to families in Southern China.
March 7, 2008
Olympic sponsor Volkswagen has established an environmental education campaign, to be known as the Green Future Environmental Education Initiative.
March 7, 2008
US football team LA Galaxy this week played an exhibition match against China division one team Shanghai East Asia Hong Kong United (East Asia).