April 8, 2008
Volkswagen AG is reaping the rewards of Olympic sponsorship this week reporting its first-quarter sales in China.
April 8, 2008
China's most lucrative athlete, Yao Ming says he's on tract for the Beijing Olympic Games.
April 8, 2008
The New Jersey Nets NBA team have supported a number of hydroelectric plants in China as part of their goal to offset carbon emissions.
April 8, 2008
Zhuang Kunping, chairman of the Kingway Group, will carry the Olympic Torch as it passes through Shantou Special Economic Zone on 10 May.
April 4, 2008
A dispute with sponsors has caused Celine Dion to cancel the Beijing Stage of her China tour.
April 4, 2008
Electronics and Mulitmedia company, TCL Group recently announced in Beijing that the group would sponsor the national women's tennis team.
April 4, 2008
Tencent has this week become the exclusive internet service sponsor for the Shanghai World Fair.
April 4, 2008
In addition to securing naming rights from Xiangxue Pharmaceutical, Shenzhen Football Club has recently gained another sponsor from Shenzhen's top fifty technology companies.
April 4, 2008
Market research company, Starfish Research has recently undertaken plans to licence its SponsorMap technologies to other agencies.
April 4, 2008
Total Sports Asia K.K. and MBC ESS Sports have teamed up to acquire the exclusive media rights to a number of Nippon Professional Baseball games for broadcast in…