Deals

NOKIA CONSIDERS BANGLADESH FOOTBALL SPONSORSHIP

March 12, 2008

Mobile telephone manufacturer, Nokia, has become the exclusive sponsor of the Bangladesh National Football Team, the deal being the first major sponsorship association for the Bangladesh Football Federation…

SAMSUNG RENEWS DISCOVERY NETWORK ASIA HDTV SPONSORSHIP

March 12, 2008

Global electrical goods brand, Samsung, has renewed its sponsorship of Discovery Networks Asia's 'Meet the World in Full HD' campaign on both Discovery Channel and Discovery Travel &…

FORM COMES BEFORE STYLE FOR CHINESE CONSUMERS

March 11, 2008

Olympic sponsor Adidas has alienated Chinese consumers by introducing a range of sports bags and polo shirts emblazoned with a melding of the Chinese flag and the Adidas…

TORCH RELAY GAINS GREEN SUPPORT ON MAINLAND

March 11, 2008

The Volkswagen Group, comprising of Volkswagen, Shanhai Volkswagen, and FAW-Volkswagen have become the official supplier of vehicles for the Chinese leg of the Olympic Torch relay.

YAO PLANS COME-BACK IN TIME FOR OLYMPICS

March 11, 2008

To the great relief of his sponsors, Yao Ming has announced his intention to return to basketball in time for the Beijing Olympics.

NETEASE MAY SPONSOR 2010 ASIAN GAMES

March 11, 2008

The 16th Asian Games are planned for Guangzhou in 2010, and rumours have emerged that the event may be sponsored by Chinese web portal NetEase.

NEW CHARITY SECURES FOXCONN SPONSORSHIP

March 7, 2008

A new charitable fund for impoverished women and children has been established in Shenzhen by the Shenzhen Women's Federation (SWF).

FIREFLY LIGHTING BRINGS ENVIRONMENTAL EDUCATION TO FUJIAN

March 7, 2008

The Firefly Lighting Co. will sponsor an ecological park aimed at providing environmental education to families in Southern China.

VOLKSWAGEN PROMOTES GREEN OLYMPIC MESSAGE

March 7, 2008

Olympic sponsor Volkswagen has established an environmental education campaign, to be known as the Green Future Environmental Education Initiative.

L.A. GALAXY FAILS TO HIT SHANGHAI RADAR

March 7, 2008

US football team LA Galaxy this week played an exhibition match against China division one team Shanghai East Asia Hong Kong United (East Asia).