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Volkswagen Uses Olympic Branding to Market Cars
April 22, 2008
Volkswagen is making the most of its status as Olympic sponsor by showcasing four Olympic-themed cars at a recent international auto show.
Sponsorships Come to the Fore at Canton Fair
April 22, 2008
Canton Fair export product expo is currently in full swing in the southern City of Guangzhou and visitors are being met with more sponsorship marketing than ever before.The…
Official Beer Supplier Expects Fourth Quarter Losses
April 22, 2008
Despite its status as official supplier of beer to the Beijing Olympics, China's leading beer producer Tsingtao has reported an expected fourth-quarter loss of two million RMB.
Nike Responds to Rumours of Contract Breach
April 20, 2008
Rumours have arisen this week regarding possible plans by members of the Chinese swimming team to wear Chinese swimming costumes, in spite of an exclusive contract with Nike.Nike…
China Unicom Sponsors Environmental Education
April 20, 2008
Mobile network provider China Unicom is sponsoring a travelling exhibition of environmentally themed images accompanied by an environmental lecture series.
Bank of Communications to Sponsor Symphony Tour
April 20, 2008
The Bank of Communication will sponsor this year's Century of the Chinese Symphony Review, and China's First Symphony Season, to be held in cities throughout China.
Tiandiyuan Sponsors Cats in Xi'an
April 20, 2008
The Broadway musical 'Cats' has arrived in Xi'an and will be sponsored by the Tiandiyuan Corportation.
Elegant Sixteen Sponsors Jay Chou
April 20, 2008
The much anticipated Chongqing stage of singer Jay Chou's World Concert Tour will take place in Chongqing's Olympic Sports Centre. The concert will be the first opportunity for…
China Mobile Commits 50 Million RMB to Olympic Volunteers
April 20, 2008
China Mobile plans to provide 800 thousand uniforms for Beijing Olympic Volunteers, establish 500 volunteer service centres and provide 2 million RMB in financial support.
Samsung committed to Olympic torch relay
April 17, 2008
Electronics giant Samsung has commented on recent disruptions of the Olympic torch relay as the procession passed through London amidst protest. Samsung spokesperson, Louis Kim has said that…
