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Oreo Collaborates With K-Pop’s Blackpink
December 14, 2022
Mondelez owned Oreo has collaborated with K-Pop sensation Blackpink in yet another endorsement coup for the…
Challenger Logistics Brand Punts On Messi’s World Cup Swansong
December 13, 2022
Ahead of the World Cup final, Indonesia-based logistics company J&T Express has announced Argentinesuperstar Lionel Messi as…
Japanese Engine Maker Yanmar Sticks With Asean Football Deal
December 12, 2022
In an attempt to drive brand awareness in Southeast Asia, Japanese diesel engine maker Yanmar is…
Messi Gets Busy In Asia’s Sponsorship Market
November 9, 2022
Ahead of the FIFA 2022 World Cup, Lionel Messi has been busy scoring personal endorsement deals…
DBS Leverages On The Tried And Tested Branded Content Route
November 8, 2022
DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC). It focuses…
Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals
November 7, 2022
Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…
Petronas Renews F1 Mercedes Team Deal
October 20, 2022
Formula 1 team Mercedes has renewed a new multi-year title sponsorship extension with the state-owned oil and…
Messi Led Argentina Attracts Asian Brands Before FIFA World Cup
October 19, 2022
The Argentina Football Association (AFA) has been keen to leverage on its popularity as one of…
Mastercard Replaces Paytm As Team India’s Title Sponsor
October 18, 2022
Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…
Japanese Pharma Expands Golf Portfolio With PGA Tour
October 18, 2022
In a landmark deal, Japanese pharmaceutical company Kowa has scored a multi-year partnership with the PGA…
