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ANZ to sponsor HK Bledisloe Cup
June 4, 2008
The Australian and New Zealand Banking Group (ANZ) has announced that it will become the naming rights sponsor of the first Bledisloe Cup match to be played in…
McDonald's Changes Marketing Tack
May 31, 2008
Since the launch of its sponsorship in 2005, McDonald's has centred its Olympic marketing campaign around concepts of unity and bringing people together to celebrate the Games. In…
New Rules Force Advertisers to Abandon Contracts
May 31, 2008
With locals and multinationals all striving to gain exposure this coming Olympics, BOCOG has taken the extreme measure of invalidating all advertising contracts signed within the last year.
Panasonic Announces Paralympic Sponsorship
May 31, 2008
Panasonic this week formerly announced its partnership with BOCOG for the duration of this year's Paralympic Games.
Drink Pepsi, Love China
May 31, 2008
As part of its strategy to capitalise on Chinese national pride this Olympic year, Pepsi launched its 'Love China' marketing campaign in Fuzhou Province.At various large scale Pepsi…
Mazda to back Japanese All Stars
May 31, 2008
Japanese auto manufacturer, Mazda will be the major sponsor of two Nippon Professional Baseball Association All-Star Games to be played at Kyocera Dome Osaka on July 31 and…
Technology company to nurture chess in Vietnam
May 31, 2008
The Vietnamese based Information Technology and Telecommunications FPT Corporation has finalised an agreement with the Viet Nam Chess Federation (VCF) and will become a major sponsor of the…
Hotel group back UAE first Volleyball International
May 31, 2008
United Arab Emirates based hotel, tourism, transport and catering group, Abu Dhabi National Hotels (ADNH), will be a major sponsor of the Abu Dhabi International Women's Volleyball Tournament…
World Expo Shanghai appoint online technology partner
May 31, 2008
Organisers of World Expo Shanghai 2010 have appointed technology company Tencent Inc as its major online partner. As part of the agreement, Tencent will develop online interactive platforms,…
Asian online gambling company turned away from Cardiff City deal
May 31, 2008
The major sponsor of Welsh football club, Cardiff City FC, has turned down a lucrative, tactical sponsorship deal with an Asian online gambling company.
