Deals

L.A. GALAXY FAILS TO HIT SHANGHAI RADAR

March 7, 2008

US football team LA Galaxy this week played an exhibition match against China division one team Shanghai East Asia Hong Kong United (East Asia).

SHENZHEN FC RELUCTANT TO RENEW SPONSORSHIP

March 7, 2008

Last year's Shenzhen Football Club sponsor Xiangxue Pharmaceutical this week offered the club a new sponsorship contract, however after a year of poor performance and questionable management, the…

NEW CHARITY SECURES FOXCONN SPONSORSHIP

March 7, 2008

A new charitable fund for impoverished women and children has been established in Shenzhen by the Shenzhen Women's Federation (SWF).

PERFORM FINALISE ASIAN FOOTBALL AGREEMENT WITH WSG

March 5, 2008

Digital sport and entertainment rights consultants, Perform, is to partner Asian sports marketing specialists World Sport Group to leverage the digital rights of Asia's leading football competitions. The…

HERBALIFE BACK KOREAN TOUR WHILE FOCUSING ON GRASSROOTS IN THE US

March 5, 2008

The David Beckham lead, Los Angeles Galaxy football club's tour of Asia has been sponsored by the club's major partner Herbalife which according to its 2007 Q4 earnings…

KIA UNVEILS INTERACTIVE UEFA LEVERAGING PROGRAM

March 5, 2008

Korean automotive giant Kia has announced its leveraging program surrounding its sponsorship of the UEFA European Football Championships with the program encompassing a wide variety of online interactive…

CSL FINALISE MILLION CHALLENGE HORSE RACING DEAL IN HK

March 5, 2008

Hong Kong based mobile communications company, CSL has become the title sponsor of the upcoming CSL Million Challenge from 2008 to 2011, a major racing series run at…

JOHNSON & JOHNSON LEVERAGE GAMES THROUGH THE FAMILY ROOM

March 5, 2008

Conglomerate giant, Johnson & Johnson has unveiled more of its Beijing Olympic leveraging program announcing a new program run in conjunction with the US Olympics broadcaster NBC Olympics…

MCDONALDS TO SEND CHILDREN TO BEIJING

March 4, 2008

McDonald's has released further information about part of its Olympics marketing program which will see two hundred children sent to the Games as part of its program.

CCTV RELEASES BROADCAST RIGHTS

March 4, 2008

China Central Television (CCTV) has announced a partnership with MySpace China and Tudou.com to make broadcasts of the Beijing Olympics available online.