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SPORT MARKETER AND PR FIRM JOIN FORCES FOR SINGAPORE F1
March 12, 2008
Sports marketing outfit, Eden Rock Sports will team up with strategic communications and public relations specialists, Baldwin Boyle Group, to offer specialized PR and marketing advice in the…
GILBERT TO BASK SRI LANKAN HK SEVENS OUTFIT
March 12, 2008
Sports apparel and equipment brand, Gilbert, has become a major backer of Sri Lankan rugby union and will be a sponsor of the country's entrant in the Hong…
EPSI COMPUTERS SPONSOR SRI LANKAN DAVIS CUP SQUAD
March 12, 2008
EPSI Computers has become a partner of the Sri Lanka Tennis Association and will be backing the country's Davis Cup (Asia/Oceania Zone Group III) efforts in Tehran, Iran…
HERO HONDA EXTEND IPL DEAL
March 12, 2008
Further to reports on Hero Honda's sponsorship of the inaugural Indian Premier League Twenty20, the company has announced that it will extend its sponsorship to cover five years,…
FORM COMES BEFORE STYLE FOR CHINESE CONSUMERS
March 11, 2008
Olympic sponsor Adidas has alienated Chinese consumers by introducing a range of sports bags and polo shirts emblazoned with a melding of the Chinese flag and the Adidas…
TORCH RELAY GAINS GREEN SUPPORT ON MAINLAND
March 11, 2008
The Volkswagen Group, comprising of Volkswagen, Shanhai Volkswagen, and FAW-Volkswagen have become the official supplier of vehicles for the Chinese leg of the Olympic Torch relay.
YAO PLANS COME-BACK IN TIME FOR OLYMPICS
March 11, 2008
To the great relief of his sponsors, Yao Ming has announced his intention to return to basketball in time for the Beijing Olympics.
NETEASE MAY SPONSOR 2010 ASIAN GAMES
March 11, 2008
The 16th Asian Games are planned for Guangzhou in 2010, and rumours have emerged that the event may be sponsored by Chinese web portal NetEase.
VOLKSWAGEN PROMOTES GREEN OLYMPIC MESSAGE
March 7, 2008
Olympic sponsor Volkswagen has established an environmental education campaign, to be known as the Green Future Environmental Education Initiative.
L.A. GALAXY FAILS TO HIT SHANGHAI RADAR
March 7, 2008
US football team LA Galaxy this week played an exhibition match against China division one team Shanghai East Asia Hong Kong United (East Asia).
