Deals

OLYMPIC VILLAGE PLANNED FOR SANYA

March 21, 2008

The International Olympic Committee (IOC) will Authorise its representatives in China to build and Olympic village in Sanya, Hainan Island.

ZHENHUA SPONSORS TRIPLE JUMP HOPEFULS

March 21, 2008

Mainland vehicle manufacturers Zhenhua Group will sponsor an annual triple jump event at Guizhou University.

MAJOR LEAGUE SUCCESS ENCOURAGES BASEBALL PROMOTERS

March 21, 2008

After the successful conclusion of the first Major League Baseball League tour of China last week, MLB officials announced a plan to increase their commitments in China.

MIKASA JAPAN BACKS AFRICAN VOLLEYBALL

March 20, 2008

Japanese sporting equipment company, Mikasa Japan, has become a major sponsor of the Botswana Volleyball Federation (BVF). The company will partner the Federation for two years and as…

IRIS APPOINTED TO SONY ERICSSON GLOBAL ACTIVIATIONS

March 20, 2008

Mobile telecommunications company, Sony Ericsson, has appointed integrated marketing agency iris World Wide to handle its global activation strategy. iris will be responsible for implementing integrated campaigns across…

FORMULA ONE REVENUE AHEAD OF NFL, MLB AND FA PREMIER LEAGUE, SAYS DELOITTE

March 20, 2008

The Sports Business Group at accounting giant, Deloitte, has tagged Formula One as the world's highest revenue generating sporting event, eclipsing the NFL, MLB and FA Premier League.

DENSO ANNOUNCE 2008 MOTORSPORT STRATEGY

March 20, 2008

Japanese technology company, Denso Corporate, has announced its motor sport sponsorship strategy for 2008. The company said it will continue to sponsor teams participating in the world's top…

STATE STREET BACK RED SOX JAPANESE BROADCAST

March 20, 2008

Global financial services company, State Street, will be a broadcast sponsor of the Red Sox Major League Baseball's season opening match in Japan. The company said it has…

PEPSI FINALISE IPL DEAL

March 20, 2008

The Indian Premier League has secured beverage giant, Pepsi as its official beverage partner for the next five years. As part of the $12.5 million deal, Pepsi, will…

SC GLOBAL BACK CARRERA CUP ASIA SINGAPORE ROUND

March 20, 2008

Property development company, SC Global Developments has become the title sponsor of the Singapore round of the Porsche Carrera Cup Asia series. The Singapore round will be a…