Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Endorsements Push Coke to the Top in Ad Recall
August 12, 2008
A recent AC Nielsen poll has shown that sports stars are well worth their sponsorship fees when it comes to creating brand awareness in China.
Steel Company Sponsors International Fireworks Festival
August 8, 2008
The Fifth Pohang International Fireworks Festival was held in Pohang, Gyeongsang, South Korea from the 26 July to 2 August. The event incorporated pyrotechnics displays from South Korea,…
Ha Noi Government Announces Plans for Signpost Sponsorships
August 8, 2008
The Ha Noi Local Government has approved a plan to allow businesses to sponsor road signs around the city. According to the Ha Noi People's Committee, signposts will…
Shinhan Bank Sponsors Vietnamese Workers Day
August 8, 2008
The Vietnamese Embassy and the Shinhan Bank this week sponsored South Korea's first ever Vietnamese Workers' Day in the RoK.
Chinese Condoms Make Sporting Debut
August 8, 2008
While not an Olympic sponsor, Chinese condom manufacturer Elasun is making the most of the Olympics, releasing a series of Olympic-themed adverts. The ads use stick figures and…
Heineken Brings Chelsea F.C. to Malaysia
August 8, 2008
Heineken, the official beer sponsor of the Chelsea football club has taken the team to Malaysia, giving SEA fans to see their favourite team in action. Chelsea faced…
Lenovo Internet Lounge Now Operational
August 7, 2008
As part of its commitment as one of the IOC's 12 TOP sponsors, Lenovo Computers established the Lenovo Internet Lounge in the Main Press Centre of the Beijing…
IMG Signs 20-Year Deal With CCTV
August 7, 2008
China Central Television (CCTV) has signed with IMG Worldwide in a deal set to provide exclusive marketing rights for the next twenty years.
Li Ning Passes Adidas in Race for Recognition
August 7, 2008
The creative marketing tactics of Chinese sportswear brand Li Ning seem to be paying off, with a recent poll putting them ahead of Adidas in sponsorship recognition.
Rogge: Revenue to Exceed Estimates
August 7, 2008
IOC president Jacques Rogge this week announced that broadcasting revenues for the 2009-2012 four-year cycle have already exceeded previous estimates.
