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UBS renews HK Open Golf sponsorship
June 4, 2008
Financial services company, UBS has announced that it will continue its naming rights sponsorship of the USB Hong Kong Open golf tournament through to 2009.
ANZ to sponsor HK Bledisloe Cup
June 4, 2008
The Australian and New Zealand Banking Group (ANZ) has announced that it will become the naming rights sponsor of the first Bledisloe Cup match to be played in…
Corporates circling Pakistan Twenty20
June 4, 2008
It has been reported that two major international companies are keen on becoming major sponsors of a proposed Twenty20 cricket tournament in Pakistan, similar to the recent Indian…
HK Sixes lose major partners
June 4, 2008
The Hong Kong Sixes cricket tournament will be on the look out for new corporate backing following the decision by major sponsors, airline, Cathay Pacific and financial service…
Port operator continues to back Philippines Golf
June 4, 2008
Philippines based container terminal and port operator, International Container Terminal Services Inc (ICTSI), has become the title sponsor of the ICTSI-Mt. Malarayat Championship, to be played from July…
McDonald's Changes Marketing Tack
May 31, 2008
Since the launch of its sponsorship in 2005, McDonald's has centred its Olympic marketing campaign around concepts of unity and bringing people together to celebrate the Games. In…
New Rules Force Advertisers to Abandon Contracts
May 31, 2008
With locals and multinationals all striving to gain exposure this coming Olympics, BOCOG has taken the extreme measure of invalidating all advertising contracts signed within the last year.
Panasonic Announces Paralympic Sponsorship
May 31, 2008
Panasonic this week formerly announced its partnership with BOCOG for the duration of this year's Paralympic Games.
Drink Pepsi, Love China
May 31, 2008
As part of its strategy to capitalise on Chinese national pride this Olympic year, Pepsi launched its 'Love China' marketing campaign in Fuzhou Province.At various large scale Pepsi…
Mazda to back Japanese All Stars
May 31, 2008
Japanese auto manufacturer, Mazda will be the major sponsor of two Nippon Professional Baseball Association All-Star Games to be played at Kyocera Dome Osaka on July 31 and…
