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Alcon Sponsors Sight-Saving Training in Heilongjiang
September 4, 2008
Alcon, the world’s largest eye-care company is sponsoring a program to bring training and equipment medical professionals in northern China’s Heilongjiang province. The program is being carried out…
Nike+ Human Race Raises $1 million In Taipei
September 4, 2008
Last weekend’s Nike+ 10K Human Race was held in cities around Asia and the world, including Singapore, Seoul, Shanghai and on Mt Fuji. The race in Taipei saw…
Huawei Supports Handicapped Children in India
September 4, 2008
Huawei Technologies has announced a new program to provide education for handicapped young people in India. Huawei presented a cheque for Rs1 million to Delhi-based NGO Deepalaya, which…
SriLankan Airlines Celebrates 10-year Anniversary with Rugby Sevens
September 4, 2008
The 10th Singer SriLankan Airlines rugby Sevens will take place this weekend in Nittawela Kandy, Sri Lanka. The event also marks the 10th anniversary of SriLankan Airlines’ sponsorship…
Hong Kong Nanhua Tops $10 million in Sponsorship
September 3, 2008
In the year of its hundredth anniversary, the Hong Kong South China (Nanhua) Football Club has announced that it will begin the season with a total of 21…
Online Appeal to Advertisers: Leave Athletes Alone
September 3, 2008
Calls from online fans in Korea have urged advertising companies to leave the nations athletes alone. Korean Olympians, especially badminton star Lee Yong-dae and swimmer Park Tae-hwan, have…
State May Block Athletes Sponsorship Duties
September 2, 2008
As China's Olympic champions this week pay a visit to Hong Kong, their sponsoring companies have been left wondering whether athletes will be free to help promote their…
Non-official Sponsors Told to Wait Until 2009
September 2, 2008
A statement issued by sporting authorities this week has placed a ban on Olympic non-sponsors conducting promotional activities. The proclamation stated that companies that are not official Olympic…
Johnson & Johnson to Sponsor Earthquake Rehabilitation
September 2, 2008
US medical manufacturer Johnson and Johnson has announced a project to assist children in earthquake-affected areas of China. The company, an Olympic sponsor, announced the plan at its…
Non-Sponsors Not Left Behind in Olympic Marketing
August 29, 2008
Nike and Adidas lead the spending race for sporting brands during the Beijing Olympics –with one choosing to spend on official sponsorship and the other spending on extensive…
