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Adidas Sponsorship Leads to Growth in China
August 12, 2008
Olympic sponsor Adidas has forecast its sales in China reaching one billion euros in two years.
China Wushu Association Seeking International Sponsors
August 12, 2008
Wang Xiaolin recently listed a lack of sponsorship as a major setback in the race to make Wushu an Olympic sport.
Endorsements Push Coke to the Top in Ad Recall
August 12, 2008
A recent AC Nielsen poll has shown that sports stars are well worth their sponsorship fees when it comes to creating brand awareness in China.
Volkswagen Contributes to China's Green Olympics
August 12, 2008
To assist China in reaching its Green Olympics goal, Olympic sponsor Volkswagen has provided a fleet of energy-efficient and environmentally friendly vehicles.
Haier Matches Schools for Medals in Beijing
August 12, 2008
Chinese athletes now have added impetus to strive for gold in Beijing this month. Olympic sponsor Haier Group announced on Saturday that it would build one primary school…
Ha Noi Government Announces Plans for Signpost Sponsorships
August 8, 2008
The Ha Noi Local Government has approved a plan to allow businesses to sponsor road signs around the city. According to the Ha Noi People's Committee, signposts will…
Shinhan Bank Sponsors Vietnamese Workers Day
August 8, 2008
The Vietnamese Embassy and the Shinhan Bank this week sponsored South Korea's first ever Vietnamese Workers' Day in the RoK.
Chinese Condoms Make Sporting Debut
August 8, 2008
While not an Olympic sponsor, Chinese condom manufacturer Elasun is making the most of the Olympics, releasing a series of Olympic-themed adverts. The ads use stick figures and…
Heineken Brings Chelsea F.C. to Malaysia
August 8, 2008
Heineken, the official beer sponsor of the Chelsea football club has taken the team to Malaysia, giving SEA fans to see their favourite team in action. Chelsea faced…
Steel Company Sponsors International Fireworks Festival
August 8, 2008
The Fifth Pohang International Fireworks Festival was held in Pohang, Gyeongsang, South Korea from the 26 July to 2 August. The event incorporated pyrotechnics displays from South Korea,…
