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Philip Morris Again Brought To Account
August 14, 2008
For the second time in recent weeks anti-smoking campaigners have called on Philip Morris to withdraw its sponsorship of a major concert in Asia.
Pertamina Sponsors Indonesian Cup
August 14, 2008
The Pertamina Independence Cup 2008 will be held from 21 to 29 August at the Stadium Gelora Bung Karno in Jakarta. The event's title sponsor, Pertamina, is a…
Squash Sponsorship Depends on Top Ten Ranking
August 14, 2008
Malaysia's number one squash player Ong Beng Hee is seeking sponsorship, but to secure it, he has to win the Malaysian open and break into world top ten…
Philippines Department of Tourism Sponsors Korean Quiz Show
August 14, 2008
Starting this month, the Department of Tourism of the Philipines (PDOT) will sponsor a children's quizz show on South Korean Network, Arirang.
Haier Matches Schools for Medals in Beijing
August 12, 2008
Chinese athletes now have added impetus to strive for gold in Beijing this month. Olympic sponsor Haier Group announced on Saturday that it would build one primary school…
Adidas Sponsorship Leads to Growth in China
August 12, 2008
Olympic sponsor Adidas has forecast its sales in China reaching one billion euros in two years.
China Wushu Association Seeking International Sponsors
August 12, 2008
Wang Xiaolin recently listed a lack of sponsorship as a major setback in the race to make Wushu an Olympic sport.
Endorsements Push Coke to the Top in Ad Recall
August 12, 2008
A recent AC Nielsen poll has shown that sports stars are well worth their sponsorship fees when it comes to creating brand awareness in China.
Volkswagen Contributes to China's Green Olympics
August 12, 2008
To assist China in reaching its Green Olympics goal, Olympic sponsor Volkswagen has provided a fleet of energy-efficient and environmentally friendly vehicles.
Steel Company Sponsors International Fireworks Festival
August 8, 2008
The Fifth Pohang International Fireworks Festival was held in Pohang, Gyeongsang, South Korea from the 26 July to 2 August. The event incorporated pyrotechnics displays from South Korea,…
