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Michael Kors Moves Into The K-Pop World
August 9, 2023
Following the lead of its luxury counterparts, American brand Michael Kors has been bitten by the…
Coca-Cola Gears Up For ICC ODI World Cup 2023 In India
August 8, 2023
Coca-Cola has partnered with the International Cricket Council (ICC) for the upcoming ICC ODI Men’s Cricket World…
Kodansha Renews Liverpool FC Partnership
August 7, 2023
Japanese publisher Kodansha has renewed its partnership deal with English football giant Liverpool FC. Kodansha first began…
Prada Zooms In On Sport Partnerships In China
July 21, 2023
Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…
Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio
July 20, 2023
French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…
South Korean Carmaker Kia Backs Korean Esports National Team
July 19, 2023
South Korean automotive giant Kia has secured a sponsorship deal with the Korea Esports Association (KeSPA).…
India Oil Clinches Ultimate Table Tennis Title Sponsorship Deal
July 18, 2023
State owned Indian Oil Corporation Limited (IOCL) has a title sponsorship deal with the ongoing Ultimate…
Japanese MNC Taica Corporation Renews RCD Mallorca Deal
July 17, 2023
Japanese MNC Taica Corporation has renewed its shirt sponsorship deal with La Liga club RCD Mallorca…
Yadea Backs Upcoming FIFA Women’s World Cup
July 7, 2023
In a landmark deal, Yadea has secured a Pan-Asian deal to become a tournament supporter for…
Gatorade Backs 2023 FIBA Basketball World Cup in Asia
July 6, 2023
Ahead of the FIBA Basketball World Cup 2023 in Japan, Indonesia, and the Philippines, sport drink…
