Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
First Official Sponsor of Beijing Olympic Committee Announced
December 2, 2008
Chinese wool producer Hengyuangxiang has become the first official sponsor of the Nation’s Olympic Committee, as it begins preparations for the 2012 Games in London. Hengyuanxiang and the…
China: Red Bull Returns as Snowboarding Sponsor
December 2, 2008
Energy drink, Red Bull has once again signed on as sponsor of the Nanshan Open snowboarding tournament. Now in its third consecutive year of sponsorship, Red Bull will…
ESPN Begins Sale of Twenty20 Broadcast Rights
November 28, 2008
LATE NEWS : Tournament likely to be postponed to April 2009.
Malaysia: Best Western Sponsors International Junior Masters
November 28, 2008
The Sabah Golf and Country Cub yesterday announced a three-year sponsorship deal with Best Western Kinabalu Daya Hotel for the hosting of the Sabah International Junior Masters.
Ricoh Cup Golf: Sponsor Urges Players to Cut their Carbon Footprint
November 28, 2008
Japan's Ricoh Cup, a major women's tournament, opened this week with the sponsor encouraging players to commit to reducing their carbon footprint.
Tour de Indonesia Back on Track After Lack of Sponsorship
November 28, 2008
The newly resumed 2008 Speedy Tour de Indonesia is currently underway after a two-year absence. The event was absent from the international cycling circuit last year due to…
Asian CSR Awards Recipients Announced in Singapore
November 28, 2008
The recently concluded 7th Asian Forum on Corporate Social Responsibility drew many of Asia’s top CSR contributors together to exchange knowledge and skills. The Forum concluded with the…
Formula 1 Takes LG as Official Sponsor
November 27, 2008
LG Electronics this week announced an agreement to become both a Global Partner and a Technology Partner of Formula 1. LG’s sponsorship gives it exclusive status and marketing…
North Korean Orchestra Once Again Set to Perform in New York
November 27, 2008
Reports have emerged that North Korea’s state symphony orchestra may perform in New York this year, after a proposed event last year was canceled due to sponsor withdrawal.…
Dubai Government Sells Metro Naming Rights for 1.7 Billion
November 26, 2008
The Dubai Roads and Transport Authority has announced the sale of naming rights to 13 Dubai Metro stations for Dh 1.7 billion. The sale saw 250 local, regional…
