Deals

Salman Khan Grows Branded Content Portfolio

May 24, 2018

Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.

Chang Heats Up Branded Content Race In Southeast Asia

May 21, 2018

Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.

Schooling Continues Endorsement Spree, Scores Yakult Deal

May 15, 2018

Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.

Stan Lee of Marvel Fame Partners Chinese Media House To Produce Next Film

May 15, 2018

China's Tianying Media has acquired The Last Resort, a comedy sci-fi screenplay co-written by Stan Lee and Bob Underwood, under a development agreement with POW! Entertainment.

Cristiano Ronaldo Grows His Branded Content Portfolio

May 11, 2018

Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.

Chinese Furniture Maker Der Set To Back Argentina’s WC Campaign

May 10, 2018

Sohu owned online football media platform Zutan Oumei Hui has reported a landmark sponsorship deal between Chinese wooden furniture and floor maker Der and the Argentina Football Association…

Challenger Brand Molten Wades Into The Asian Football Scene

May 8, 2018

Japanese sports equipment brand Molten is making a beeline for the continent’s football scene, sealing an Official Match Ball deal with the Asian Football Confederation (AFC).

Adidas Guns For APAC Markets: Sponsorship Grows Too

May 6, 2018

Adidas Asia Pacific has reported strong results in the first quarter of 2018 with a 15% year-on-year increase in topline revenues; this on the back on new Sponsorship…

AirAsia Boosts Revamped AFF Suzuki Cup 2018

May 6, 2018

AirAsia has finally made the inevitable swoop into regional football sponsorship with the AFF Suzuki Cup 2018 as an official supporter of the bi-annual tournament.

Is Aamir Khan Going To Boost India-China Ties?

April 28, 2018

Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…

Major Chinese Electric Carmaker Breaks Out Of China With Arsenal

April 26, 2018

In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…

Viu and Endemol Shine Localise Crime Drama Format in SEA

April 25, 2018

The latest local adaptation of Endemol Shine’s hit crime drama series The Bridge will be set in the border between Malaysia and Singapore.

Dentsu Sports Asia Extend Swimming Creds with Schooling Partnership

April 20, 2018

Ahead of Tokyo 2020, Dentsu Sports Asia (DSA) has been appointed by The Schooling Company, agent for Singapore’s Olympic swimmer Joseph Schooling, as his commercial partner.

UnionPay Beefs Up Southeast Asian Sponsorship Game With ICC Deal

April 10, 2018

UnionPay has become a premium sponsor of the 2018 International Champions Cup pre-season football tournament in Singapore .

Jilted Vodafone Sharpens IPL Ambush Marketing Tactics

April 9, 2018

In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…

Tinder Swipes Right On Man City

April 7, 2018

A match made in technology heaven? Dating app Tinder has scored a multi-year partnership with English Premier League leaders Manchester City, in a clear signal that this technology…

Man Utd Continue Asian Commercial Dominance

April 5, 2018

Despite a lacklustre season, Manchester United has added another Asian partnership to its coffers, this time teaming up with Chinese financial services group, Ping An Bank.

Luis Suarez Scores Another Asian Brand Endorsement Deal

March 28, 2018

Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.

HP Rejigs Indian Sponsorship Strategy With RCB Deal

March 27, 2018

Breaking out of a surprisingly small sponsor category, personal computing brand Hewlett Packard (HP) has secured a partnership with one of the leading teams in the upcoming Indian…

Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association

March 27, 2018

Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

Bangkok Airways Soars With Borussia Dortmund

March 16, 2018

Bangkok Airways has struck a regional partnership deal reportedly in the US$1m range with Bundesliga kingpin Borussia Dortmund earlier this week.

Lexus Continues Investing In Digital Branded Content

March 15, 2018

Luxury car maker Lexus is poised to collaborate with CNN on a digital branded content series to explore the theme of incredible experiences, particularly Omotenashi (Japanese hospitality).

India’s Paytm Bats Ahead With Big Cricket Partnerships

March 13, 2018

The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.

Vans Ollies Away With Girl Power Activation

March 8, 2018

Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day

What Does Sportradar’s PFL Deal Herald For The Filipino Football Industry?

February 27, 2018

The Philippines Football League (PFL), the top-tier of club football in the Asean nation, has agreed a multi-year partnership with the performance data business Sportradar.

Mengniu Gets Big On Football Sponsorship Ahead Of World Cup

February 27, 2018

Leading Chinese dairy player Mengniu has sealed a new, lucrative endorsement deal with football star Lionel Messi, according to local media reports.

Telenor Makes Bold Move Continuing A Category Pattern in Asia

February 24, 2018

The Norwegian telco major Telenor Group has taken a bold move with an investment into Mixed Martial Arts (MMA), in Myanmar: a deal which looks to be following…

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.