Deals

IDFC First Bank Scores A Massive Deal With Team India

September 7, 2023

The Indian Cricket Board has secured a deal with IDFC First Bank. The deal sees the homegrown bank bagging…

K-League Renews Sportradar Deal, Eyes International Growth 

September 6, 2023

Leading global sports technology company Sportradar, which  creates immersive experiences for sports fans, has renewed its existing…

Asia Cup 2023 Bags A Series Of Deals 

September 5, 2023

The Asian Cricket Council (ACC) has scored a slew of sponsorship deals for the ongoing Asia…

Casio’s G-Shock Scores Endorsement Deal From Rising Indian Cricket Star

August 25, 2023

Casio G-Shock has sealed an endorsement deal with Indian cricketing starlet Shubman Gill. The 23-year-old batsman…

Vietnam’s Mykolor Treads Tried and Tested Route With Regional Football Sponsorship 

August 24, 2023

Vietnamese paint brand Mykolor has secured a deal with the ASEAN Football Federation (AFF) to become…

Japan’s NTN Corporation Partners World Athletics 

August 23, 2023

Japan’s NTN Corporation (NTN) has tied up an official partnership deal with World Athletics.  The collaboration…

Asian Betting Firm 6686 Backs AS Monaco 

August 22, 2023

Ligue 1 club AS Monaco have secured a sponsorship deal with the sports entertainment platform, 6686 Sport.…

Indian Engineering MNC Kirloskar Leverages On Long-Term Branded Content Play With CNN

August 21, 2023

Indian engineering MNC Kirloskar is continuing its long-term branded content partnership with CNN with a focus…

Local Furniture Maker Backs Team India 

August 11, 2023

In yet another landmark deal,  Bangalore-based office furniture maker, Featherlite, is backing Team India’s tour of West…

Estee Lauder Banks On Manchester United For Asian Men’s Beauty Market Share

August 10, 2023

In a landmark deal,  cosmetics giant Estee Lauder is collaborating with Manchester United in its bid to  engage…