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Li Ning Pays US$7.5 for Russian Track Star
March 10, 2009
Chinese sporting apparel and equipment brand Li Ning is to sponsor Russian pole vaulting champion Yelena Isinbayeva US$7.5 million over the next five years. Isinbayeva is to become…
AEG appoint for IMG China director to head up China business
March 10, 2009
Sport and entertainment marketing company, AEG, has announced former IMG China managing director, John Cappo, as the president and CEO of the company's China operations, AEG China.
HSBC could end Asia golf sponsorship but not because of economy
March 9, 2009
HSBC could end its association with two marquee golf sponsorship in Asia, but the current economic climate will not affect the decision according to Giles Morgan, HSBC's group…
DHL becomes Asian Football Confederation Champions League partner
March 8, 2009
Transport and logistics specialists, DHL, has become a major sponsor of the Asian Football Confederation (AFC) Champions League and will be the Official Timing and Logistics Partner of…
Infront China and CCTV form basketball partnership
March 8, 2009
Sports marketing company, Infront China and CCTV Sports Promotions Corporation have announced a strategic partnership involving the Chinese national basketball team, Team China Basketball, matches.
Ping An Bank to Sponsor Shanghai Film Festival
March 6, 2009
Ping An Bank has become the major sponsor of the 2009 Shanghai Film Festival. The bank will offer discount tickets to its customers as part of its agreement…
Esson to Sponsor Guangdong Team in China's 11th National Games
March 6, 2009
Guangdong food and beverage company, Esson has become a sponsor of the province’s delegation to China’s 11th National Games. The signing ceremony was held this week at Guangdong’s…
China Southern Airlines Sponsors Sino-French Panorama
March 6, 2009
China Southern Airlines has become an official partner of Panorama 2009, a Sino-French Cinema event. The airlines responsible for all international transport associated with the event. After successful…
BenQ Sponsors Chinese Film Festival
March 5, 2009
Digital product brand, BenQ has become the title sponsor of the 2009 Tudou Video Festival. The festival is organised by Chinese video sharing website tudou.com and the China…
Jakarta Government to Continue Sponsorship of Indonesian Open
March 5, 2009
Despite the effects of the global economic downturn, the Government of Jakarta will remain the title sponsor of the 2010 Indonesian Open golf tournament. The administration plans to…
