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100PLUS to Sponsor Starwalk 2008
November 14, 2008
Malaysian company F&N Coca-Cola has climbed aboard The Star newspaper’s Starwalk 2008, with plans to provide its 100PLUS isotonic sports drinks at drink stations along the Starwalk route.…
Maxis Takes On Multinational Sponsorship of Heroes
November 14, 2008
Star World has found a sponsor for the third season of hit drama series Heroes, after Malaysian telecommunications company Maxis agreed to a 30-week regional sponsorship deal. The…
Digital Marketing Expo Draws Industry Sponsorship
November 14, 2008
The ad:tech Shanghai expo, Greater China’s leading interactive marketing event, will be held on 25 and 26 November, and has attracted a wide array of sponsors from China’s…
Philippine Basketball Association Seeks Sponsor for FIBA-Asia Championship
November 14, 2008
The Philippines has assembled its team for the FIBA-Asia Basketball Championships next year in China, announcing its 14-player line up this week. Officials say a search is underway…
New Sponsor Rumoured for Project Runway Season Two
November 14, 2008
Rumours have emerged that SM Prime Holdings, operator of malls and retail outlets in the Philippines, will be a major sponsor of season two of the nation’s Project…
Shell Sponsors Asian Forum on CSR
November 13, 2008
As a demonstration of its commitment to CSR in Asia, Shell has once again become a Platinum Sponsor of the Seventh Asian Forum on Corporate Social Responsibility. The…
Fiji Water Uses Pop Icon for Promotion in Taiwan
November 13, 2008
Fiji Water is conducting a promotional campaign in conjunction with pop star Aaron Kwok and Family Mart in Taiwan. The promotion will allow consumers who purchase Fiji Water…
Olympic Success for Thailand Attracts New Sponsors
November 13, 2008
The amateur boxing, weightlifting and taekwondo associations of Thailand have received an increase in sponsorship thanks to their success at the 2008 Olympics.
China and Korea to Share Sponsor Advertising in A1 Grand Prix
November 11, 2008
A1 Team Korea has signed an agreement with A1 Team China for the two motor-racing teams to share advertising space on vehicles. The teams will display each others…
SingTel Wins Broadcast Rights for Serie A Football
November 11, 2008
Singapore-based telecom company, SingTel, acquired the internet rights for Italian football’s top-tier domestic league, Serie A, for its 'mio TV' IPTV service.
