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Asia Champions League live coverage increases by 60%
March 16, 2009
Live coverage of this season’s AFC Champions League will increase by 60% according to World Sport Group (WSG), the exclusive marketing and television arm of the Asian Football…
DCL Sponsors Kelantan FA
March 13, 2009
Malaysian food and beverage company DCL is set to sponsor the Kelantan Football Association in the upcoming season. The company will provide sponsorship in kind in the form…
AirAsia May Sponsor Manchester United
March 13, 2009
Air Asia CEO, Tony Fernandez is said to be considering sponsorship of the Manchester United Football Club. If Fernandez goes a head with the plan, the sponsorship is…
Idea Set to Sign with Mumbai Indians
March 13, 2009
IPL team, the Mumbai Indians is set to sign a title sponsorship agreement with mobile service provider Idea. The deal is expected to be worth around $2 million,…
Wells Fargo bows to public pressure
March 12, 2009
A major financial institution in the US has bowed to public pressure and removed its branding from a US PGA golf tournament, despite still holding a significant naming…
3M Worldwide Sponsors US Pavilion in Shanghai
March 12, 2009
Fortune 500 company, 3M Worldwide has become the first innovation sponsor of the US Pavilion at the Shanghai World Expo 2010. The company will use the opportunity to…
AEG Names New China CEO
March 12, 2009
Former IMG China MD, John Cappo has been named President & CEO of AEG China. In this newly created position, Cappo will oversee all of AEG’s initiatives throughout…
Motor City Sponsors Miss Qingyuan Pageant
March 11, 2009
Guangdong Qingyuan Nanling Motor City has become a sponsor of Miss Qingyuan Tourism, a regional quest to find tourism representatives for Qingyuan City, Guangdong Province.
L'Oreal Partners with Shanghai World Expo
March 11, 2009
The Shanghai World Expo 2010 Coordination Bureau has signed a sponsorship agreement with L’Oreal, China, making the company the Expo’s official cosmetics project sponsor. At this point, the…
Corporate philanthropy budgets on the chopping block
March 11, 2009
A survey of 158 major companies in the US has revealed that almost half have significantly cut their corporate philanthropy budgets because of the recession. The survey, conducted…
