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Sponsorship measurement needs to go deeper
April 9, 2009
The importance of digital media in marketing and promoting brands means sponsors need far deeper measures of effectiveness than the traditional metrics such as brand awareness and recognition,…
Rajasthan Royals Secure Two New Sponsors
April 9, 2009
Sportswear brand Puma has become a sponsor of IPL defending champions, the Rajasthan Royals. The Royals have also taken on Tata Consultancy Services as their official technology partners.
Sina Hosts Super League Official Website
April 8, 2009
Sina.com has become the exclusive provided or of online media and online services to the China Super league, after the web portal inked a deal with the Chinese…
MP & Silva Secure International Distribution Rights for J. League.
April 8, 2009
Sports marketing agency MP & Silva has announced they have secured exclusive media rights to the Japan Professional Football League. The multi-year deal will allow MP & Silva…
Fortune China Names Li Ning in Top 25
April 7, 2009
Former gymnastic Olympian turned entrepreneur, Li Ning has been listed as one of the 25 Most Powerful Business People in China, by Fortune China Magazine. The April 2009…
Celcom Sponsors Malaysian Concert Tour
April 7, 2009
Celcom Malaysia plans to stage a series of concerts to support the nation’s entertainment industry. Sponsored under the company’s prepaid brand, Celcom Blue, tour will visit eleven venues…
HSBC Reaffirms Ties to Asian Five Nations
April 6, 2009
HSBC has confirmed its plans to sponsor the Asian Five Nations rugby tournament, despite pressures brought about by the global financial downturn. HSBC representatives have yet to announce…
Phoenix Petroleum Sponsors Goodwill Games
April 6, 2009
Phoenix Petroleum was the sponsor of a good-will basketball match between the Philippines and Australia on Friday night. The match was the first game of the Motolite RP-Australia…
Mengniu Sponsors NBA Reality Show in China
April 3, 2009
Chinese dairy producer Mengniu is the title sponsor of a new NBA-backed reality TV show set to air in China this year. Part of the NBA’s campaign to…
Online Baseball Game Sponsors Korean Baseball
April 3, 2009
The Korea Baseball Organisation has signed a title sponsorship agreement with local internet group CJ Internet. The agreement was signed after CJ Internet appointed TBWA Korea to manage…
