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China Open Sponsorship Valued at US$150 Million
January 11, 2009
Comperio Research has released the results of its valuation of the sponsorship rights of the China Tennis Open 2008. The results indicate that the event reaped US$150 million…
Announcing the Volume 2, Issue 2 of Journal of Sponsorship
January 10, 2009
“Journal of Sponsorship is a very insightful publication providing a broad perspective on the industry as a whole and practical guide on a diverse range of relevant and…
Mindshare Wins Contract for International Deaflympics
January 7, 2009
Marketing consultancy, Mindshare has been awarded a multimillion dollar brief to create a marketing and media strategy for the launch of the Deaflympics, formerly known as the World…
Michael Phelps to Promote Mazda in China
January 7, 2009
Michael Phelps will be Mazda’s new spokesman in China. The deal between Mazda and Phelps will see the swimming star promote the new Mazda 6 in a China-wide…
Pakistan at a Loss for Cricket Title Sponsor
January 7, 2009
The Pakistan – Sri Lanka series is headed for turmoil this week as the Pakistan Cricket Board struggles to find a series title sponsor. The board confirmed that…
Jet Airways Sponsors 3D Film as Part of Cultural Program
January 7, 2009
Jet Airways is the sponsor of a 3D movie being launched this week in cinemas across Thailand. The movie, Bal Ganesh, is the first in a series of…
Milo Sponsors Junior Football Cup
January 7, 2009
Milo was a sponsor of a junior football championship held in Kelana Jaya, Malaysia. Known as the Spiderman R. Arumugam Cup, the event allowed teams to showcase their…
HanoiMilk Sponsors Football Super Cup
January 6, 2009
Hanoi Milk Joint Stock Company –Hanoimilk- was the sponsor of Vietnam’s National Football Super Cup, which took place on 4 January.
Philippine Boxers Seek Sponsors for National Team
January 6, 2009
The Amateur Boxing Association of the Philippines will hold a boxing conference on 22 January in Bacolod City, hoping to tap potential sponsors for its national team.
Shanghai World Expo Secures Toilet/Bathroom Sponsor
January 6, 2009
Organisers of the Shanghai World Expo 2010 are clearly getting down to the minutiae of sponsorship plans, this week securing a sponsorship for expo toilets and bathroom fittings.
