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L'Oreal Partners with Shanghai World Expo
March 11, 2009
The Shanghai World Expo 2010 Coordination Bureau has signed a sponsorship agreement with L’Oreal, China, making the company the Expo’s official cosmetics project sponsor. At this point, the…
Corporate philanthropy budgets on the chopping block
March 11, 2009
A survey of 158 major companies in the US has revealed that almost half have significantly cut their corporate philanthropy budgets because of the recession. The survey, conducted…
Toyota Becomes Gold Partner of JOC
March 10, 2009
The Toyota Moror Corporation is planning to become a gold partner of the Japanese Olympic Committee in its bid for the 2012 Olympics. Under the proposed contract, the…
Li Ning Pays US$7.5 for Russian Track Star
March 10, 2009
Chinese sporting apparel and equipment brand Li Ning is to sponsor Russian pole vaulting champion Yelena Isinbayeva US$7.5 million over the next five years. Isinbayeva is to become…
AEG appoint for IMG China director to head up China business
March 10, 2009
Sport and entertainment marketing company, AEG, has announced former IMG China managing director, John Cappo, as the president and CEO of the company's China operations, AEG China.
HSBC could end Asia golf sponsorship but not because of economy
March 9, 2009
HSBC could end its association with two marquee golf sponsorship in Asia, but the current economic climate will not affect the decision according to Giles Morgan, HSBC's group…
DHL becomes Asian Football Confederation Champions League partner
March 8, 2009
Transport and logistics specialists, DHL, has become a major sponsor of the Asian Football Confederation (AFC) Champions League and will be the Official Timing and Logistics Partner of…
Infront China and CCTV form basketball partnership
March 8, 2009
Sports marketing company, Infront China and CCTV Sports Promotions Corporation have announced a strategic partnership involving the Chinese national basketball team, Team China Basketball, matches.
Ping An Bank to Sponsor Shanghai Film Festival
March 6, 2009
Ping An Bank has become the major sponsor of the 2009 Shanghai Film Festival. The bank will offer discount tickets to its customers as part of its agreement…
Esson to Sponsor Guangdong Team in China's 11th National Games
March 6, 2009
Guangdong food and beverage company, Esson has become a sponsor of the province’s delegation to China’s 11th National Games. The signing ceremony was held this week at Guangdong’s…
