Deals

Saudia Renews Newcastle United Partnership 

October 24, 2023

Saudia, the national carrier of Saudi Arabia, has renewed its sponsorship deal with PIF funded Newcastle…

Pakistan Football Gets A Sponsorship Lift From Nestle 

October 20, 2023

The Pakistan Football Federation (PFF) has secured a sponsorship deal with Nestle’s bottled water brand, Nestle Pure…

Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador 

October 19, 2023

India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…

Lay’s Becomes Main Sponsor of Saudi Women’s Premier League

October 17, 2023

The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…

Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League 

October 13, 2023

Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League.  Following the…

Roblox Eyes Partnerships In Football

October 12, 2023

Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…

ICC Cricket World Cup Scores On The Streaming Sponsorship Front 

October 11, 2023

With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…

Riyadh Season Partners Serie A’s AS Roma 

October 10, 2023

Riyadh Season has secured a deal with Serie A team AS Roma to become the football…

Popular Japanese Haircare Brand Tokio Inkarami Banks On Volleyball’s Popularity 

October 9, 2023

Volleyball World has secured a deal with Japanese FMCG company Ifing Co as the Official Partner…

China’s Luckin Coffee Partners Victoria’s Secret 

October 6, 2023

With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…