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Geo Estate Sponsors Team for Tour of Luzon
April 10, 2009
Geo Estate Development has become a sponsor of The Beacon Team in the Philippines’ Tour of Luzon. The bike race will begin on 13 April and will end…
Coca-Cola Creates Commemorative Can for Fashion Festival
April 10, 2009
Sinaporean designer Ashley Isham has created commemorative packaging for Coca-Cola this year as the brand celebrates Singapore’s Audi Fashion Festival 2009. Isham’s designs feature on 100 thousand bottles…
Rajasthan Royals Secure Third New Sponsor
April 10, 2009
The Rajasthan Royals IPL team has taken on its third new sponsor for 2009 season. Ultratech Cement will be the main sponsor of the Royals for this season,…
Sponsorship measurement needs to go deeper
April 9, 2009
The importance of digital media in marketing and promoting brands means sponsors need far deeper measures of effectiveness than the traditional metrics such as brand awareness and recognition,…
Rajasthan Royals Secure Two New Sponsors
April 9, 2009
Sportswear brand Puma has become a sponsor of IPL defending champions, the Rajasthan Royals. The Royals have also taken on Tata Consultancy Services as their official technology partners.
Sina Hosts Super League Official Website
April 8, 2009
Sina.com has become the exclusive provided or of online media and online services to the China Super league, after the web portal inked a deal with the Chinese…
MP & Silva Secure International Distribution Rights for J. League.
April 8, 2009
Sports marketing agency MP & Silva has announced they have secured exclusive media rights to the Japan Professional Football League. The multi-year deal will allow MP & Silva…
Fortune China Names Li Ning in Top 25
April 7, 2009
Former gymnastic Olympian turned entrepreneur, Li Ning has been listed as one of the 25 Most Powerful Business People in China, by Fortune China Magazine. The April 2009…
Celcom Sponsors Malaysian Concert Tour
April 7, 2009
Celcom Malaysia plans to stage a series of concerts to support the nation’s entertainment industry. Sponsored under the company’s prepaid brand, Celcom Blue, tour will visit eleven venues…
HSBC Reaffirms Ties to Asian Five Nations
April 6, 2009
HSBC has confirmed its plans to sponsor the Asian Five Nations rugby tournament, despite pressures brought about by the global financial downturn. HSBC representatives have yet to announce…
