May 12, 2009
Organisers of the USA Pavilion at the Shanghai World Expo have announced that GE has signed on as Founding Partner of the Pavilion. Sponsorship deals for the US…
May 11, 2009
The Shanghai World Expo 2010 organisers have set a final deadline for the building of expo pavilions. Entrants will not be allowed to begin construction of their pavilions…
May 11, 2009
Indian telco, Bharti Airtel has signed a five-year sponsorship deal with Manchester United FC, bringing not only added exposure, but also added content for the telco’s 94 million…
May 8, 2009
Despairing of the IPL’s move to South Africa this season, a group of local businessmen from the Gujarati district of Kutch have established their own cricket league on…
May 8, 2009
Organisers of the Guangzhou Asian Games have announced their signing of a record number of sponsors for next year’s event. To date, 28 companies have signed sponsorship deals…
May 7, 2009
The Kalila team in the Indonesian Basketball League has changed its name to Pelita Jaya in order to conform with other sports teams sponsored by its new partner…
May 7, 2009
Kumpulan Darul Ehsan Berhad has announced its sponsorship of the Selangor team in the Malaysian Super League this season. The sponsorship is aimed at supporting development of the…
May 7, 2009
Today’s youths are growing up with their own set of ideals and a mind of their own. The usual marketing gimmicks alone are not enough to reach them…
May 6, 2009
China Central Television’s negative coverage of search engine, Baidu.com has become unexpectedly lucrative for the network, with Baidu paying around 40 million RMB in advertising and sponsorships. The…
May 6, 2009
The organisers of the USA National Pavilion at the Shanghai World Expo have announced that the USA-China Education, Science and Culture Association will become one of the Pavilion’s…