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CIMB Extends Malaysian Squash Sponsorship
May 15, 2009
CIMB Group has announced it will extend its sponsorship agreement with the Squash Racquets Association of Malaysia. The Group plans to extend the contract by two years at…
Total Sports Asia Signs Agreement with InLogic
May 14, 2009
Total Sports Asia has announced the signing of an agency agreement with mobile phone application producer, InLogic Software S.R.O. (ISS). Total Sports Asia will be responsible for the…
Downturn Impacts Japanese Advertising Profile
May 14, 2009
Japanese advertising agency Dentsu has announced a marked decline in advertising spending in Japan. According to the company, the decline is due to the effects of the global…
Asian Games Continues Sponsorship Blitz
May 13, 2009
Organisers of the Guangzhou Asian Games have once again announced a new record in Games sponsorships. The total value of corporate sponsorships for next year’s event has now…
Jaguar Land Rover Appoints Paul Poole to Leverage Sponsorship
May 13, 2009
After signing on as Co-sponsor of the Six Senses Phuket Raceweek earlier this year, Jaguar Land Rover Asia Pacific has appointed marketing consultancy Paul Poole to leverage it…
USA Pavilion Signs GE for World Expo
May 12, 2009
Organisers of the USA Pavilion at the Shanghai World Expo have announced that GE has signed on as Founding Partner of the Pavilion. Sponsorship deals for the US…
Expo Organisers Set Deadline for Pavilions
May 11, 2009
The Shanghai World Expo 2010 organisers have set a final deadline for the building of expo pavilions. Entrants will not be allowed to begin construction of their pavilions…
Airtel Sponsors Manchester United
May 11, 2009
Indian telco, Bharti Airtel has signed a five-year sponsorship deal with Manchester United FC, bringing not only added exposure, but also added content for the telco’s 94 million…
Premier League Cricket Returns to India
May 8, 2009
Despairing of the IPL’s move to South Africa this season, a group of local businessmen from the Gujarati district of Kutch have established their own cricket league on…
Guangzhou Asian Games Draws Record Sponsorships
May 8, 2009
Organisers of the Guangzhou Asian Games have announced their signing of a record number of sponsors for next year’s event. To date, 28 companies have signed sponsorship deals…
