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Huang Jianhua Signs Deal With China Baseball
June 5, 2009
Last week, Asia Sponsorship News reported that Chinese sports financier Huang Jianhua had amassed a group of investors to purchase a stake in the Cleveland Cavaliers NBA team.…
Four Seasons and Intercontinental Sponsor Bali Triathlon
June 5, 2009
The Four Seasons Resort and the Intercontinental Bali Resort are the sponsors of the 3rd MRA Bali International Triathlon, to be held on 28 June. Accompanying the triathlon…
Total Sports Asia Secures Distribution Rights for Ligue 1
June 4, 2009
Total Sports Asia has signed a deal with Canal+ Events for exclusive media rights to the French Football Ligue 1. TSA has secured the rights to distribute Ligue…
Victor Rackets to Sponsor Vietnamese Champion
June 4, 2009
Vietnamese badminton champion, Nguyen Tien Minh has picked up yet another sponsorship recently, with the Victor Badminton Racket Corporation set to provide almost US$100 thousand in sponsorship.
US Pavilion Secures Sixth Sponsor
June 3, 2009
The US Pavilion at the Shanghai World Expo has secured its sixth sponsor for next year’s event. The Golden Eagle International Group will join GE, 3M, Dell, the…
ANZ deal aims to boost bank's brand in China
June 2, 2009
ANZ's sponsorship of the Australian pavilion at World Expo 2010 in Shanghai aims to build the bank's brand recognition ahead of an aggressive expansion program in China, says…
LG India Signs Six-Year Deal with ICC
May 29, 2009
Consumer electronics brand LG India has announced its sponsorship of the International Cricket Council. The brand will be an official sponsor of all ICC tournaments until 2015.
Sahara Group Closer to Deal with Manchester United
May 29, 2009
ASN reported in late march that Manchester United FC had approached Indian conglomerate, Sahara Group to replace AIG as the club’s jersey-front sponsors. The deal is now one…
ESPN Sells World Cup Airtime for Rs. 2.2 Billion
May 27, 2009
ESPN Star Sports India has announced it has sold TV advertising airtime for the upcoming T20 Cricket World Cup for over Rs 2.2 Billion. The tournament will be…
Pizza Hut and KFC to Sponsor US Expo Pavilion
May 27, 2009
Media in China is reporting that fast food multinationals KFC and Pizza Hut have signed sponsorship agreements with organisers of the US Pavilion at the Shanghai World Expo.
