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TVB Programme Creates Interactive Platform for Sponsors
June 15, 2009
A new healthy eating programme to be launched on Hong Kong’s TVB Jade and Jade HD channels is set create new avenues for sponsors to reach audiences. The…
Saatchi & Saatchi Relinquishes Account with Mengniu
June 12, 2009
Saatchi & Saatchi Beijing has given up its creative account with leading Chinese dairy brand Mengniu after managing the account for seven years.
IMG underwrites Asia's First PGA Champions Tour Event
June 12, 2009
Media, sports and entertainment company IMG has agreed to underwrite the first ever PGA Champions Tour event to be held in Asia. The seniors competition will be held…
Castrol Tour Arrives in Malaysia
June 11, 2009
Arsenal Football Club Manager Arsène Wenger hit Kuala Lumpur recently as part of the Castrol Arsene Wenger Asia Tour. As a Castrol Global Ambassador, Wenger took part in…
China Southern Power to Sponsor Asian Games
June 11, 2009
China Southern Power Grid Co. Ltd. has become a Prestige Partner of next year’s 16th Asian Games in Guangzhou. The announcement was made by the Guangzhou Asian Games…
FIFA and UEFA to Drive Kia During Tournaments
June 10, 2009
Korean motor company Kia has signed deal to sponsor the FIFA Confederations Cup 2009 and the 2009 UEFA European Under-21 Championship. Kia will provide the official vehicles to…
Guangdong Team Secures Second Sponsor
June 10, 2009
The Guangdong team for this year’s Chinese National Games has received yet another sponsorship, with Foshan Xietong Plastic Luggage Company, Ltd. agreeing to provide travel luggage for all…
Kang Wei Invests 8 Million in National Games Team
June 9, 2009
Nationally recognised Guangzhou sporting brand Kang Wei has become as sponsor of the Guangdong representative team to China’s Eleventh National Games.
Vietnam Hosts First Women's Golf Event
June 9, 2009
Vietnam's first ever women's golfing event has taken place at the Vietnam Golf & Country Club in Ho Chi Minh City. The Her World Golf Vietnam 2009 was…
TBWA Lands Martell Contract in Singapore
June 8, 2009
Advertising agency, TBWA has signed a deal with Pernod Ricard Singapore to market Martell VSOP cognac in Singapore.
